A Study on the Customers’ Perception towards Use of Unified Payment Interface in India
DOI:
https://doi.org/10.54741/SSJAR/6.3.2026.374Keywords:
digital payments, unified payment interface, UTAUT model, NPCIAbstract
The National Payments Corporation of India (NPCI) established the instant real-time payment system which is governed by the Reserve Bank of India. The paper traces the evolution of Unified Payment Interface (UPI) in India among the other digital payments systems from 2016 to 2025 and analyses the reasons behind the traction of UPI among the users of the technology using the constructs as enumerated in the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. This study reveals a strong relationship between performance of UPI and effortlessness and risk-free nature of the payment system. Delving into the impact of external factors like age, occupation and income on the consumers’ intention to use UPI, it is found that younger age groups show a strong inclination towards adoption of UPI owing to their tech-savviness and exposure to digital environment.
Downloads
References
Jha, R., & Kumar, R. (2021). UPI—An innovative step for making digital payment effective and factors affecting consumer perception on the use of UPI. Journal of Emerging Technologies and Innovative Research (JETIR), 8(7).
Kolte, D. M., & Humbe, V. R. (2019). Study of UPI/BHIM payment system in India. International Journal of Science and Research (IJSR).
Kaur, S. (2022). Factors influencing continuance intentions of Unified Payment Interface (UPI) users. Research Square.
Kamalasaravanan, S., & Aishwariya, K. (2022). A study on usage of UPI payment services towards merchants in Madurai. International Journal of Advanced Research in Science, Communication and Technology (IJARSCT), 2(9).
Saha, P., & Kiran, K. B. (2022). Effect of COVID-19 on adoption of Unified Payment Interface: A study on behavioural intention of baby boomers. Social Science Research Network (SSRN).
Fahad, & Shahid, M. (2022). Exploring the determinants of adoption of Unified Payment Interface (UPI) in India: A study based on diffusion of innovation theory. Digital Business, 2(2).
Ranupriya, T., Joshi, A., & Rajdev, A. (2021). Factors driving the adoption of UPI services based on UTAUT model. In Conference Proceedings, pp. 4–7.
Kumar, A., Choudhary, R. K., Kumar, S., & Kar, S. K. (2022). The growth trajectory of UPI-based mobile payments in India: Enablers and inhibitors. Indian Journal of Finance and Banking, 11.
Shah, V. (2021). Adoption intention of UPI payment method using unified theory. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 9(12).
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Sayanee Nayak
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'Social Science Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
