https://ssjar.singhpublication.com/index.php/ojs/issue/feedSocial Science Journal for Advanced Research2024-10-14T12:23:46+0530Dr. Jai Kumar Sarohassjar@singhpublication.comOpen Journal Systems<p>Social Science Journal for Advanced Research is a bi-monthly, online, double blind peer reviewed open access international journal. This journal publish research papers from all the discipline of social science related subjects. Published papers are freely accessible online in full-text and with a permanent link to the journal's website.</p> <p><strong>JOURNAL PARTICULARS</strong></p> <p><strong>Title:</strong> Social Science Journal for Advanced Research<br /><strong>Frequency:</strong> Bimonthly (6 issue per year)<br /><strong>ISSN (Online):</strong> <a href="https://portal.issn.org/resource/ISSN/2583-0074" target="_blank" rel="noopener">2583-0074</a><br /><strong>Publisher:</strong> Singh Publication, Lucknow, India. (Registered under the Ministry of MSME, Government of India. Registration number: “UDYAM-UP-50-0033370”)<br /><strong>Chief Editor:</strong> Dr. Jai Kumar Saroha<br /><strong>Copyright:</strong> Author<br /><strong>License:</strong> Creative Commons Attribution 4.0 International License<br /><strong>Starting Year:</strong> 2021<br /><strong>Subject:</strong> Social Science <br /><strong>Language:</strong> English<br /><strong>Publication Format:</strong> Online <br /><strong>Contact Number:</strong> +91-9555841008<br /><strong>Email Id:</strong> ssjar@singhpublication.com<br /><strong>Journal Website:</strong> <a href="https://ssjar.singhpublication.com">https://ssjar.singhpublication.com</a><br /><strong>Publisher Website:</strong> <a href="https://www.singhpublication.com/" target="_blank" rel="noopener">https://www.singhpublication.com</a><br /><strong>Address:</strong> 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.</p>https://ssjar.singhpublication.com/index.php/ojs/article/view/185Understanding the Scope and Problems of Artificial Intelligence and Assisted Learning in Higher Education2024-09-03T10:50:58+0530Dr. Amartya Sahalsfsfsfsdf@gmail.com<p>Learning is a dynamic experience. We need to create learning experiences that assist all kinds of learners. Human beings have different patterns of learning. Assisted learning helps in decentralizing the learning experience in a more individualistic approach. Artificial Intelligence has helped in automating many tasks of administrative nature, evaluation and has even helped personalize learning, countering the problems of teacher exhaustion. Not just efficient grading use of AI through educational chatbots and applications can help in helping students get a 24/7 mentoring option which in a real-world scenario might be difficult for human teachers to cater to. With technology has come ease of global accessibility and insights that are backed by data. But it also brings along with it an enhanced scenario of digital divide, technological hurdle and inequality. The paper through case studies tries to analyze the scopes and problems of using Artificial Intelligence in Assisted Learning in Higher Education.</p>2024-09-03T00:00:00+0530Copyright (c) 2024 Dr. Amartya Sahahttps://ssjar.singhpublication.com/index.php/ojs/article/view/183An Asynchronous LLM Architecture for Event Stream Analysis with Cameras2024-08-27T11:34:28+0530Zeyu Wangyuhongmyron@gmail.comZong Cheng Chulsfsfsfsdf@gmail.comMinghao Chenlsfsfsfsdf@gmail.comYiqian Zhanglsfsfsfsdf@gmail.comRui Yanglsfsfsfsdf@gmail.com<p>Event-based cameras, as bio-inspired vision sensors, record intensity changes asynchronously. The Dynamic and Active-pixel Vision Sensor (DAVIS) enhances information diversity by combining a standard camera with an event-based camera. However, current methods analyze event streams synchronously, contradicting their nature and introducing noise. To address this, most approaches accumulate events within a time interval to create synchronous frames, wasting sensitive intensity changes. This paper introduces a novel neural asynchronous approach for event stream analysis. Our method asynchronously extracts dynamic information by leveraging historical motion information and critical features of grayscale frames. Extensive experiments demonstrate our model’s significant improvements over state-of-the-art baselines.</p>2024-09-03T00:00:00+0530Copyright (c) 2024 Zeyu Wang, Zong Cheng Chu, Minghao Chen, Yiqian Zhang, Rui Yanghttps://ssjar.singhpublication.com/index.php/ojs/article/view/186Competency-Based Teacher Education in Gender and Inclusive Practices2024-09-03T16:47:17+0530Soumen Ghoshlsfsfsfsdf@gmail.comC. Siva Sankarlsfsfsfsdf@gmail.com<p>The transition to inclusive education has led to a pedagogical shift, enabling teachers to develop the confidence and competencies needed to create an inclusive environment. The paper relies on the literature on Competency-Based Teacher Education (CBTE) and gender inclusion. The study showed that CBTE programs can prepare future teachers to create inclusive classrooms that respect and value gender diversity. This comprehensive approach addresses all students’ educational needs and promotes a more inclusive society. This comprehensive approach emphasizes mastery of competencies related to gender inclusivity and ensures that teacher educators are well-prepared to address the needs of all trainees by developing their all domains. Also, the competency-based approach caters diverse needs of trainees for their personal and professional endeavours and respects gender inclusion in its curriculum implementation. In the 21<sup>st</sup> century scenario, the upliftment of gender diversity is the concern of utmost priority by addressing both academic and non-academic fields of practice, and the competency-based program makes it possible by fostering all such essential approaches in the field of teacher education. This study identifies CBTE in gender and inclusive practices equipping trainees with the necessary skills, knowledge and attitudes to create inclusive classrooms that respect and celebrate gender diversity in Teacher Education Institutions (TEIs).</p>2024-09-03T00:00:00+0530Copyright (c) 2024 Soumen Ghosh, C. Siva Sankarhttps://ssjar.singhpublication.com/index.php/ojs/article/view/184Surendranath Sarkar and the Nationalist Movement in Birbhum: Navigating Local and National Agendas2024-08-29T17:42:31+0530Bhaskar Ghoshghoshbhaskar378@gmail.com<p>The nationalist movement during the late nineteenth and early twentieth century was a remarkable phenomenon in Indian history, culminating in reshaping the entire country's political landscape. The masses of India responded to the exploitative British rule by vigorously engaging in the freedom struggle. However, an attempt to draw a universal pattern for the nationalist movement across the entire subcontinent would inevitably result in a fiasco. As a result, recent historiography of the Indian Freedom Struggle has placed the diverse local aspects of the movement at the centre of discussion. The intersection and interaction of various forms of consciousness and their spontaneous outbursts at the grassroots level metamorphosed the local movements in nearly all provinces into distinctive forms. The Bengal Presidency was one of the storm centres of the anti-colonial movement. The uncontrolled wave of anti-British struggle inevitably reached various remote parts of the Bengal province, and our Birbhum district was no exception. Unfortunately, many of the architects of these micro-regional activities have been overshadowed by the metanarratives of the mainstream national movement. This paper aims to examine the contributions of Surendranath Sarkar, one of the unsung architects from Birbhum district, who, by moving away from manipulative ideologies, crafted mass movements guided by the local principles that have remained uncelebrated and unrecognised in our mainstream history.</p>2024-09-04T00:00:00+0530Copyright (c) 2024 Bhaskar Ghoshhttps://ssjar.singhpublication.com/index.php/ojs/article/view/187Intangible Cultural Heritage and Rajasthani Festivals: Preserving the Cultural Soul of the Rajasthan2024-09-12T13:13:48+0530Dr. Shweta Sharmalkjkjkkk@ymail.com<p>This introduction unravels the interplay between intangible cultural heritage and Rajasthani festivals, emphasizing their role as guardians preserving Rajasthan's cultural essence. The exploration delves into rituals, traditions, and communal celebrations, revealing the profound connection between intangible heritage and cultural identity. It unfolds a captivating narrative within the sands and palaces of Rajasthan, highlighting how festivals intertwine with ancient landscapes, creating a kaleidoscope of traditions. The study aims to illuminate the festivals as living repositories of Rajasthan's cultural legacy, forging a timeless connection across time.</p>2024-09-12T00:00:00+0530Copyright (c) 2024 Dr. Shweta Sharmahttps://ssjar.singhpublication.com/index.php/ojs/article/view/188AI-Enhanced Administrative Prosecutorial Supervision in Financial Big Data: New Concepts and Functions for the Digital Era2024-09-16T13:33:04+0530Yida Zhulkjkjkkk@ymail.comKeke Yulkjkjkkk@ymail.comMing Weilkjkjkkk@ymail.comYanli Pulkjkjkkk@ymail.comZeyu Wanglkjkjkkk@ymail.com<p>This research explores the integration of artificial intelligence (AI) in administrative prosecutorial supervision within the context of extensive financial data analysis. The study investigates the application of advanced machine learning algorithms, natural language processing techniques, and network analysis methods in enhancing the efficiency and effectiveness of financial crime detection and prevention. We propose a novel framework for "penetrating" administrative prosecutorial supervision, which leverages AI to analyse multi-layered financial data and uncover hidden risks. The research examines the implementation of real-time monitoring systems and the development of adaptive machine-learning models for fraud detection. Furthermore, we address data privacy challenges, model explainability, and regulatory adaptation in AI-enhanced supervision. The study introduces new concepts such as integrating supervision and case handling, extensive data legal supervision, and substantive resolution of administrative disputes. Our findings demonstrate significant improvements in violation detection rates, reduction in false positives, and increased efficiency in case handling and dispute resolution. The research also highlights the importance of international cooperation in combating cross-border financial crimes and the need for continuous innovation in supervisory technologies. This study contributes to the ongoing discourse on the responsible implementation of AI in economic regulation. It provides insights for policymakers and regulatory bodies seeking to enhance their supervisory capabilities in the digital era.</p>2024-09-16T00:00:00+0530Copyright (c) 2024 Yida Zhu, Keke Yu, Ming Wei, Yanli Pu, Zeyu Wanghttps://ssjar.singhpublication.com/index.php/ojs/article/view/192Assessing the Financial Fallout: Covid-19’s Impact on Indian Economy2024-09-25T12:57:29+0530Rashmilkjkjkkk@ymail.comYudhvir Singhlkjkjkkk@ymail.com<p>This research paper focuses on the impact of the outbreak of pandemic Covid-19 on the Indian Economy. The country’s growth story, once hailed as a beacon of hope, faced unprecedented challenges as the pandemic ravaged businesses, disrupted supply chains and impacted livelihoods. This paper depicts the impact of Covid-19 on different sectors of the Indian Economy. This paper also furnishes the policy framework of the government in this regard. This paper also gives a light on those sectors which see a boost due to outbreak of covid-19.</p>2024-09-26T00:00:00+0530Copyright (c) 2024 Rashmi, Yudhvir Singhhttps://ssjar.singhpublication.com/index.php/ojs/article/view/193Government Initiatives for Employment Generation2024-09-26T12:28:46+0530Prof. Yudhvir Singhjkhljklgklll@ymail.comProf. Archna Singhjkhljklgklll@ymail.com<p>India's unique growth trajectory, where the service sector has bypassed manufacturing, poses significant employment challenges. This paper examines unemployment in India, using National Sample Survey Organization (NSSO) definitions and data. Unemployment is defined as a situation where a person capable of working does not find employment at the existing wage rate. NSSO's three measures of estimating unemployment - usual status, weekly status, and current/daily status - provide a comprehensive picture. The Periodic Labour Force Survey (PLFS) 2017-18 reports a four-decade high unemployment rate of 6.1%, with urban areas at 7.8% and rural areas at 5.3%. The labor force participation rate has also declined. We analyze the government's initiatives to reduce unemployment over the last five years and explore new emerging areas of employment. Our study highlights the need for policy interventions to address India's unemployment challenges and promote inclusive economic growth.</p>2024-09-26T00:00:00+0530Copyright (c) 2024 Prof. Yudhvir Singh, Prof. Archna Singhhttps://ssjar.singhpublication.com/index.php/ojs/article/view/194An Analytical Study on Factors Influencing Organic Food Consumption in Erode District2024-09-28T12:09:50+0530S. Beulahjkhljklgklll@ymail.comDr. S.Sarathajkhljklgklll@ymail.com<p>The consumption of organic food products in Erode district is influenced by various factors, including the availability of products and the presence of shops that offer a wide range of organic options. Consumers value the originality and authenticity of organic food products, seeking assurance of their organic certification. Health improvement is a significant motivator, as many consumers report better health outcomes after switching to organic foods. The variety of products available in organic stores, combined with a pleasant shopping atmosphere and excellent customer service, enhances the overall consumer experience. Effective product advertisements also play a role in increasing awareness and promoting organic choices. The nutritional and hygienic value of organic products, along with their freshness and superior taste, further attract consumers. Additionally, the packaging, quality, and price of organic food products are critical in shaping purchasing decisions. While consumers are willing to pay a premium for quality, they also seek value for money, balancing cost with perceived benefits in terms of health and overall well-being. The present study uses factor analysis to assess the same in Erode district.</p>2024-09-28T00:00:00+0530Copyright (c) 2024 S. Beulah, Dr. S.Sarathahttps://ssjar.singhpublication.com/index.php/ojs/article/view/195Factors Influencing Financial Performance of Selected BSE Listed Oil Exploration and Production Companies in India2024-09-28T12:36:25+0530P.Venkataramanjkhljklgklll@ymail.comDr. K.Subramaniamjkhljklgklll@ymail.com<p>Operational efficiency and production costs are also crucial, as companies with lower costs or advanced technologies in exploration and drilling can outperform competitors. Moreover, currency exchange rates, particularly the rupee’s fluctuation against the dollar, impact import costs, especially since India imports most of its crude oil. As the energy consumption demand continues to rise domestically, driven by industrial growth and urbanization, this creates revenue opportunities, although shifts toward renewable energy present long-term challenges. The companies' financial performance is also influenced by corporate governance practices, debt management, and foreign exchange risks. Technological advancements in exploration, such as seismic surveys and fracking, improve production efficiency, thus enhancing profitability. Environmental, social, and governance (ESG) concerns have become increasingly relevant, with companies focusing on compliance to avoid penalties and reputational damage. Lastly, factors such as macroeconomic conditions, competitive positioning, and the size of a company’s oil reserves determine its financial stability and potential for growth. Successful partnerships and risk management strategies, particularly in mitigating crude oil price fluctuations, are also essential in maintaining robust financial health.</p>2024-09-28T00:00:00+0530Copyright (c) 2024 P.Venkataraman, Dr. K.Subramaniamhttps://ssjar.singhpublication.com/index.php/ojs/article/view/189Human-Robot Interaction in Saudi Arabia's E-Mobility Transition - A Literature Review2024-09-18T12:17:18+0530Ammar Alzaydiammar.alzaydi@kfupm.edu.saKahtan Abedalrhmanammar.alzaydi@kfupm.edu.saMohd Ismailjkhljklgklll@ymail.comSiti Nurhalizajkhljklgklll@ymail.com<p>As Saudi Arabia pursues economic diversification, the integration of Human-Robot Interaction (HRI) and e-mobility becomes crucial. This literature review explores the dynamic relationship between HRI and e-mobility, charting its evolution from initial adoption to future potential within Saudi's distinct cultural and societal framework. It highlights how autonomous electric vehicles, EV charging systems, public transportation, and e-scooters are advancing through HRI, closely aligning with local customs and values. The review addresses challenges like technical limitations and regulatory hurdles, juxtaposed against opportunities afforded by technological advancements and economic incentives. Additionally, it evaluates Saudi Arabia's potential to serve as a model for regional e-mobility and HRI integration, proposing a sustainable and harmonious transportation future. This comprehensive exploration provides insights into the current status and forward trajectory of HRI within Saudi Arabia's e-mobility landscape.</p>2024-09-28T00:00:00+0530Copyright (c) 2024 Ammar Alzaydi, Kahtan Abedalrhman, Mohd Ismail, Siti Nurhalizahttps://ssjar.singhpublication.com/index.php/ojs/article/view/196A Study on the Adoption of Digital Payments in Western UP from the Consumer's Perspective2024-09-29T11:58:50+0530Prof. Yudhvir Singhyvsingh24@gmail.comBabita Rani Tyagiyvsingh24@gmail.com<p>Demonetization led to a significant surge in digital payments in India. Government initiatives like Digital India, combined with the growing use of mobile phones and the internet, have contributed to the rapid expansion of digital payment adoption. This shift towards digital transactions enhances transparency, strengthening the nation's economy. Recent developments in payment systems, such as digital wallets, UPI, and BHIM apps, have further facilitated the transition to digital payments. The objective of this research is to examine the positive impact of payment system digitization. Specifically, it analyzes customer adoptionn levels of these systems.</p>2024-09-28T00:00:00+0530Copyright (c) 2024 Prof. Yudhvir Singh, Babita Rani Tyagihttps://ssjar.singhpublication.com/index.php/ojs/article/view/191The Analysis of Women’s Representation in Indian Television Advertisements2024-09-18T20:09:39+0530Dr. Suheba Khan Khandalazaksuhebakhan@gmail.com<p>Advertising has a high influence on the cultural environment of India and is one of the most vital sources of revenue that supports and motivates the vast majority of commercial media. It can even be said that advertising is the basic force that stands behind all the other operational media industries. We come across many advertisements while watching television on daily basis and if these advertisements are built on ethical grounds, they are beneficial to advertisers as well as its targeted audiences. However, there is a rising concern about some advertising companies that are using unethical content of advertising that has a harmful effect on the society.</p> <p>Descriptive research design and content analysis research technique has been used for the analysis of different television advertisements. This paper is based on both the secondary as well as primary data that has been collected through different books, published articles and advertisements telecasted on Indian television. The present paper is focused on the representation of women in Indian advertisements. How advertisements portray women on television through a very effective tool of media i.e., via a short duration of video content that put a great impression on people’s mind. The paper also focuses on how these advertisements reinforce stereotypical image of women through patriarchal norms and values. Women are often depicted in advertisements as objects of desires and such depiction often leads to violence against them. Advertisements depict the world from a masculine point of view, representing women as mere a sexual object. This kind of framing, what Laura Mulvey called the male gaze, encourages men viewers to see women as sexual objects and compels women to see themselves as objects of men’s desire.</p>2024-09-30T00:00:00+0530Copyright (c) 2024 Dr. Suheba Khan Khanhttps://ssjar.singhpublication.com/index.php/ojs/article/view/197Christianity and Cultural Shifts: An Exploration of the Lai Experience2024-09-30T19:42:54+0530Zarzozuali Tlauzualbawihi82@gmail.com<p>This paper offers a critical examination of the comprehensive portrayal of Christianity, highlighting its dual function: both constructive and destructive, in relation to the preservation and alteration of Lai culture; it contends that the half-hearted attention of the pioneer Christian Missionaries have served as the primary catalysts for the assimilation of Lai culture. The changes and alterations that have been brought about in the various cultural aspects like norms, values, and social ties have been thoroughly covered in this chapter. After analysing both the constructive and destructive changes brought about by Christianity in the Lai culture, the study thus concludes that the ‘Hegemonic Christianity’ had led to the assimilation of the Lai culture.</p>2024-09-30T00:00:00+0530Copyright (c) 2024 Zarzozuali Tlauhttps://ssjar.singhpublication.com/index.php/ojs/article/view/199Media Education through Community Radio during Covid-19: A Qualitative Study on Tribal Populations2024-10-14T12:23:46+0530Sunil Thazhekattilsunil@singhpublication.comAmala T Chackosunil@singhpublication.comJolly Josemail2ssjar@gmail.com<p>The radio is an effective means of communication. It has shown to be the most successful kind of media for advancing rural development and health, especially when it comes to providing timely information. The research explores how community radio served as an effective tool for delivering essential public health information to marginalized tribal communities, particularly in the context of the COVID-19 pandemic and vaccine awareness. The data collection was carried out in Noolpuzha Grama Panchayath in Wayanad District, Kerala. The in-depth interviews with 16 participants who belong to tribal communities highlighted the impact of the radio programs on media education, public health awareness, and behavior changes. Findings indicated that Radio Mattoli significantly contributed to raising awareness about COVID-19 prevention, dispelling myths, and enhancing confidence in vaccines. However, challenges such as limited access to radios, technological barriers, and persistent mistrust of vaccination in some subgroups were noted. The study also highlights the importance of strengthening media literacy to empower listeners in making informed health decisions. In conclusion, community radio proved to be a vital platform for health communication, but its effectiveness could be enhanced by addressing infrastructure limitations and integrating more localized, culturally appropriate content. The research offers valuable insights into the potential of community media to support public health efforts in Indigenous populations.</p>2024-09-30T00:00:00+0530Copyright (c) 2024 Sunil Thazhekattil, Amala T Chacko, Jolly Josehttps://ssjar.singhpublication.com/index.php/ojs/article/view/198Revolutionizing Tourism: The Impact and Potential of Financial Technology Applications2024-10-06T16:59:20+0530Kahtan Abedalrhmankahtansalm@gmail.com<p>In the wake of digital transformation, the tourism industry stands at the cusp of a significant evolution driven by financial technology (fintech). This paper explores the multifaceted impacts of fintech applications on the tourism sector, aiming to elucidate their potential to revolutionize industry practices and enhance economic outcomes. By integrating blockchain, artificial intelligence, and big data analytics, fintech offers solutions that enhance transactional efficiency, improve customer experiences, and promote sustainable tourism practices. Through comprehensive analysis and case studies, this study examines the economic, social, and environmental implications of fintech integration in tourism. It identifies key benefits such as improved payment processes, personalized services, and greater financial inclusion, while also considering the challenges of technological adoption and regulatory hurdles. The findings suggest that strategic implementation of fintech can lead to significant advancements in tourism, making it more resilient, adaptable, and inclusive in an increasingly interconnected world. This paper contributes to academic and practical discussions, providing a foundation for stakeholders to navigate the complexities of technology integration in tourism and leverage it for future growth.</p>2024-09-30T00:00:00+0530Copyright (c) 2024 Kahtan Abedalrhman