Social Science Journal for Advanced Research <p>Social Science Journal for Advanced Research is a bi-monthly, online, double blind peer reviewed open access international journal. This journal publish research papers from all the discipline of social science related subjects. Published papers are freely accessible online in full-text and with a permanent link to the journal's website.</p> <p><strong>JOURNAL PARTICULARS</strong></p> <p><strong>Title:</strong> Social Science Journal for Advanced Research<br /><strong>Frequency:</strong> Bimonthly (6 issue per year)<br /><strong>ISSN (Online):</strong> <a href="" target="_blank" rel="noopener">2583-0074</a><br /><strong>Publisher:</strong> Singh Publication, Lucknow, India. (Registered under the Ministry of MSME, Government of India. Registration number: “UDYAM-UP-50-0033370”)<br /><strong>Chief Editor:</strong> Dr. Jai Kumar Saroha<br /><strong>Copyright:</strong> Author<br /><strong>License:</strong> Creative Commons Attribution 4.0 International License<br /><strong>Starting Year:</strong> 2021<br /><strong>Subject:</strong> Social Science <br /><strong>Language:</strong> English<br /><strong>Publication Format:</strong> Online <br /><strong>Contact Number:</strong> +91-9555841008<br /><strong>Email Id:</strong><br /><strong>Journal Website:</strong> <a href=""></a><br /><strong>Publisher Website:</strong> <a href="" target="_blank" rel="noopener"></a><br /><strong>Address:</strong> 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.</p> Singh Publication en-US Social Science Journal for Advanced Research 2583-0074 Adolescent Well Being: Positive Vs Autocratic School Culture <p>Reinforcing positive characteristics and minimizing individual weaknesses is what practice of Positive Psychology should be aimed at. In this study, an investigator has analyzed the effect of Indian Values Based-Positive-Encouraging Vs Highly Disciplined-Autocratic School Culture on Adolescent Psychopathology. Randomly selected 220 adolescent (Boys &amp; Girls) students (Mean Age = 14.2 years) from two Day-Boarding Schools of Nagpur, Maharashtra were assigned to Between Group Design. They were administered Adolescent Psychopathology Scale (short form) by Dr. William Rynolds which consist of 12 clinical scales focused on DSM-IV symptomatology.</p> <p>Data collected was analyzed to find out the major areas of psychopathology in adolescents belonging to different type of school cultures. It has been found that adolescent students from Highly Disciplined-Autocratic School Culture are significantly higher on Conduct Disorder, Generalized Anxiety Disorder, Eating Disorder, Depression, Interpersonal Problems and Oppositional Defiant Disorder. These results indicate towards the need of cultivating positive culture at Institutional level and inculcating Human Strengths and Virtues in upcoming generation for better prospects.</p> <p>Investigator believes that this study suggests insightful ways of developing and practicing competent avenues to fulfill the basic endeavor of Education.</p> Dr. Amruta Bhuskute Copyright (c) 2024 Amruta Bhuskute 2024-01-05 2024-01-05 4 1 1 4 10.54741/ssjar.4.1.1 Cyber Security and Data Privacy in the Era of E-Governance <p>E-Governance is known as electronic governance which is based on information and communication technologies (ICTs) at various levels of the government and the public sector using Internet and other related electronic device. It is an efforts made by the governments to improve relations with their citizens. However, there are various concerns that are related with it. A cyber security and data privacy are the major challenges in this regards. The Cyber Security is known as the security of information by communicating channels using computing devices. These devices may be computer network, smartphones and other related equipment. The Data privacy is termed as concern of the information privacy of a person shared with others with proper handling of sensitive data. These data can be <em>personal data</em>, confidential data of various sectors, government data, intellectual property data, etc. In order to execute good governance using E-Governance, there is a need for information security best practices. Data should be protected against cyber attracts. National and international framework should be work for concerns related to e-governance. There is a need for implement existing law and seeks to remedy that concern with cyber security. In this paper factors related to cyber security and data privacy for e-Governance have been addressed with administration and enforcement process, legal framework and national and international considerations.</p> Md. Asaad Raza Copyright (c) 2024 Md. Asaad Raza 2024-01-05 2024-01-05 4 1 5 9 10.54741/ssjar.4.1.2 Empirical Investigation of User Attitudes towards Emerging Technologies in Healthcare: Using the SOHI Model <p>The advancement of technology and the internet have increased social media platforms' popularity in recent years. Intending to extend the social media healthcare information [SOHI] model, this study incorporates attitudes toward social media [ATTSM] to extend the model. The model was tested using SmartPLS in a quantitative study with 310 participants. The results reveal that performance expectancy of social media (PESM) has a positive and significant influence on ATTSM and satisfaction with social media (SATSM), respectively. The findings show that both ATTSM and SATSM are significantly impacted by social influence on social media (SISM). In addition, ATTSM and SATSM significantly affected the behavioural intention of social media (BISM). Furthermore, the outcome indicated that BISM has a major effect on how people use SOHI. By testing SOHI with the integration of ATTSM, it has been proven that attitude plays a critical role in users’ decisions to use social media for healthcare.</p> Philomina Pomaah Ofori Ethel Asante Antwi Boahemaa Brenya Abigail Wiafe Copyright (c) 2024 Philomina Ofori, Ethel Asante Antwi, Boahemaa Brenya, Abigail Wiafe 2024-01-06 2024-01-06 4 1 10 20 10.54741/ssjar.4.1.3 Impact of Translation in Literature: Bridging Cultures and Expanding Perspectives <p>Translation plays a pivotal role in the global dissemination of literature, facilitating the exchange of ideas and cultural experiences across linguistic boundaries. This research paper aims to explore the profound impact of translation on literature, examining its role in preserving cultural heritage, fostering cross-cultural communication, and expanding readers' perspectives. By analyzing the challenges and opportunities inherent in the translation process, this paper seeks to shed light on the transformative power of translation in shaping the literary landscape.</p> Ravindra Kumar Singh Copyright (c) 2024 Ravindra Kumar Singh 2024-01-23 2024-01-23 4 1 21 26 10.54741/ssjar.4.1.4 Unmasking Innovation: The Transformation of Rajpara Technology in Bengaluru <p>In the world of technology, the IT industry is like the digital heart. It's where smart people create computer programs, websites, and solutions that make our digital world run well. The IT industry is dynamic in nature and facing new problems, but it's also full of new and clever ideas. In the COVID-19 pandemic has grappled the whole world and economies have been hard hit. Indian IT industry is still showing positive signs and has the resilience to overcome this unprecedented tragedy. IT industry has a large talent pool, and the open market, India has a flourishing IT industry, and earned a well-deserved place in the global market. Accounting for 7.5 percent of the GDP in the financial Year 2023. Indian has skilled human resources which makes the country a global IT hub.</p> <p>This hypothetical case study is about Bengaluru based Rajpara Technology known for its advanced tech and innovations. Shri. Dinesh Rajpara, Owner, started with the operations in 2009. Total with 95 employees the company has two branches at Bengaluru &amp; Pune. However, behind its success, there were hidden problems with how the company was run.&nbsp; The way decisions were made had become too rigid, and the leaders were making choices without considering different opinions. Instead of being open and clear, the company had developed a secretive culture. Rajpara Technology is at a critical point where it needs big changes. To survive, it had to break down the barriers created by its own way of doing things and start being more transparent, accountable, and adaptable.</p> Tisha Rajpara Dr. Rajesh Kumar Pandey Copyright (c) 2024 Tisha Rajpara, Dr. Rajesh Kumar Pandey 2024-01-25 2024-01-25 4 1 27 31 10.5281/zenodo.10570578 Exploratory Study of the Coach-Player Relationship and its Links with Sports Performance in Congolese Men's Soccer: A Case Study <p>The subject of this study is the psychosocial coach-player relationship (dyad) in Congolese soccer. The aim is to show how the quest for performance mobilizes different and complementary behaviors in the two players. The aim is to identify the specificity of this functional and reasoned relationship in terms of the link between, on the one hand, action priorities, coaches' attitudes and players' expectations and, on the other, these behaviours and sporting performance. To this end, a qualitative and comprehensive case study was conducted in Brazzaville from May 23 to August 13, 2023. The cases were represented by three soccer teams: Diables-Noirs, AC Léopards and FC Gothia, all affiliated to the Congolese Football Federation. Semi-structured interviews were conducted with coaches (two per team) and players (five per team). Analysis of the verbatims identified three configurations of the coach-player relationship, which appear to be less conducive to optimal sports use in line with them. The quality of this relational process is influenced by a series of individual, group and organizational variables. In sum, the results obtained demonstrate the reliability of the psychosocial approach in understanding the factors around which the coach-player relationship is articulated in team sports in Congo.</p> LITOTO PAMBOU Lucien LEYINDA Alain Pascal ELENGA Hygin Bellarmin BAYETTE Jean Bruno MOULONGO Floyd Amour Précoce LOUFOUA-LEMAY Emile Didier MASSAMBA Alphonse Copyright (c) 2024 LITOTO PAMBOU Lucien, LEYINDA Alain Pascal, ELENGA Hygin Bellarmin, BAYETTE Jean Bruno, MOULONGO Floyd Amour Précoce, LOUFOUA-LEMAY Emile Didier, MASSAMBA Alphonse 2024-01-29 2024-01-29 4 1 32 42 10.5281/zenodo.10578818 An Assessing the Relationship between Environmental Concern and Consumer Preference: With Reference to Organic Products’ Promotional Approach in India <p>In recent times, the producers and the consumers exhibit more concern regarding the effect of production process of goods over the environment. From the previous decades, it can be seen that there is an enhancement of the organic trend, both in production and consumption. The study presented here has been undertaken to depict the effect of environment concern over the consumer preference for the organic food products. The information needed for the study has been collected with the help of questionnaire and the number of responses got is 100. Simple random sampling has been adopted for selecting the respondents. The sample population comprises of the consumers of organic products. Findings show that there is a relationship of environmental concern with the consumer preference for the organic products.</p> R. Sangeetha Dr. A. Geetha Copyright (c) 2024 R. Sangeetha, Dr. A. Geetha 2024-01-29 2024-01-29 4 1 43 46 10.5281/zenodo.10627956 An Econometric Analysis of Electricity Consumption from Renewable Energy in India <p>In the wake of the oil crises of the 1970s, the world found itself at the crossroads, confronted by the vulnerability and volatility of over dependence on fossil fuels. These transformative events ignited a paradigm shift towards renewable energy sources, with solar energy emerging as a beacon of hope. Solar energy offered a viable means for achieving the elemental goal of greener, sustainable as well as economical and efficient energy resource for driving industrial growth. It provided an opportunity to reduce excessive reliance on imported oil, decrease carbon emissions, and thus create a more decentralized and resilient energy infrastructure. This study aims to verify the link between the progressive increase in solar energy consumption and the country’s economic advancement. The study also focuses on the how the Indian Government has invested in and employed the potential of solar energy after 1990, i.e., after becoming a liberalized economy by adopting the LPG (Liberalization, Privatization and Globalization). In this context, the present paper determines the main driving forces of solar energy consumption in India during 2007–2022. The time series data of solar energy generation and domestic energy consumption are retrieved from Energy Statistics Data published by Ministry of Statistics and Program Implementation. The data has been analyzed by using the Compound Annual Growth Rate (CAGR) renewable energy generation as well as domestic electricity consumption. Furthermore, Simple Linear Regression technique has been used to measure the impact of REG on domestic electricity consumption.</p> Ajay Kumar Gautam N. M. P Verma Naveen Linda Copyright (c) 2024 Ajay Kumar Gautam; N. M. P Verma, Naveen Linda 2024-01-29 2024-01-29 4 1 47 51 10.5281/zenodo.10638528 Business Continuity in Times of Crisis: An Assessment of the Impact of Covid 19 Pandemic on the Paint Manufacturing Industry <p>In considering business continuity in times of crisis this study delves in assessing the impact of the COVID-19 pandemic on the paint manufacturing industry in Lusaka, Zambia, focusing on the strategic responses and resilience displayed by Kansai Plascon Zambia Limited, a key player within the region. Employing a qualitative research approach, the study undertakes a comprehensive analysis of data sourced from diverse stakeholders, including customers, employees, suppliers, and industry leaders. The findings illustrate the effects of the pandemic on the paint manufacturing sector. Disruptions were not confined to operational aspects but also influenced the dynamics of customer expectations, workforce dynamics, and relationships within the supply chain. Through detailed qualitative thematic analysis, it provides insights into how industry stakeholders navigated these challenges, revealing adaptive measures and strategic responses that were instrumental in sustaining operations during challenging times. Kansai Plascon Zambia Limited's experiences and actions serve as a focal point for understanding how a prominent industry player grappled with the unprecedented challenges posed by the pandemic. This in-depth assessment sheds light on the resilience demonstrated by the company and its strategic decision-making processes. The research spotlights the transformative impact of technological advancements, focusing on investments in digitalization, research and development and the adoption of eco-friendly manufacturing practices. The findings serve as a roadmap for the paint industry, highlighting the importance of continuous learning, collaborative partnerships, and a resilient workforce which if embraced, the can industry navigate challenges and drive innovation, ensuring its relevance and prosperity in an ever-changing business landscape.</p> Patricia Sachiyuka Bupe G Mwanza Copyright (c) 2024 Patricia Sachiyuka, Bupe G Mwanza 2024-01-29 2024-01-29 4 1 52 58 10.5281/zenodo.10648917 An Assessment of the Impact of Covid-19 Pandemic on Employment in the Tourism Industry in Zambia <p>This study investigated the impact of the COVID-19 pandemic on employment within Zambia's tourism sector, focusing on the years 2020 to 2022. Four key objectives guided the study; identifying affected segments, assessing employment level changes, pinpointing affected job types, and exploring resilience strategies adopted by businesses. The study used a quantitative research design in which 120 respondents from different tourism sectors participated. The findings revealed that; accommodation, tour packages, and entertainment segments were the most affected during the pandemic. These observations align with global trends, emphasizing the intricate interplay between various sub-sectors and underscoring the pivotal role of accommodations in the overall health of the tourism ecosystem. Examining the extent of employment disruptions during this period exposes the interconnected nature of jobs within the sector. Notably, the study also highlights the mutual relationship between hotels and tourist visits, highlighting the ripple effects of downturns in one area on the entire ecosystem. The study recommends that fostering resilience and adaptability in the Zambian tourism industry amid the challenges posed by the COVID-19 pandemic, several strategies are recommended. Diversification, adaptive marketing, and collaborative initiatives are crucial for enhancing the sector's resilience. Ongoing monitoring, supported by government interventions and industry-specific plans, can effectively address the adverse impacts on employment within the tourism sector.</p> Ivorrie Mwiinga Bupe G Mwanza Copyright (c) 2024 Ivorrie Mwiinga, Bupe G Mwanza 2024-01-29 2024-01-29 4 1 59 66 10.5281/zenodo.10650007 The Effect of Digitalization on Customer Satisfaction-A Case of a Bank in Zambia <p>This study examines how digitization affects customer satisfaction in a Bank in Zambia. With the financial industry rapidly changing due to technology, digital banking services have become crucial. Zambia's banking sector has seen significant digitization in recent years, including mobile banking, online transactions, and ATM access. Therefore, it is essential for banks and policymakers to understand the impact of digitization on customer satisfaction. The aim of the study was to investigate the effect digitalization has on customer satisfaction at a local bank in Zambia. A survey strategy using structured questionnaires was employed to gather data. The findings highlight the importance of factors such as convenience, accessibility, speed, customer alerts for transactions, and real-time feedback in determining customer satisfaction in a digitized banking environment. The results of this study have valuable implications for both the bank and policymakers. Understanding how digitization influences customer satisfaction provides insights that drive strategic decisions to enhance customer experiences and loyalty in the digital era. The significance of digitization in the banking sector its ability to transform customer satisfaction is emphasized in the conclusion. Through an examination of the different aspects of this correlation, it provides insight into the obstacles and prospects that digitization offers to banks. These findings are crucial for remaining competitive and guaranteeing customer satisfaction in a constantly evolving and technology-driven industry, as digital banking continues to progress.</p> Changu Chibwe Bupe Getrude Mwanza Copyright (c) 2024 Changu Chibwe, Bupe Getrude Mwanza 2024-01-29 2024-01-29 4 1 67 74 10.5281/zenodo.10682234