Social Science Journal for Advanced Research https://ssjar.singhpublication.com/index.php/ojs <p>Social Science Journal for Advanced Research is a bi-monthly, online, double blind peer reviewed open access international journal. This journal publish research papers from all the discipline of social science related subjects. Published papers are freely accessible online in full-text and with a permanent link to the journal's website.</p> <p><strong>JOURNAL PARTICULARS</strong></p> <p><strong>Title:</strong> Social Science Journal for Advanced Research<br /><strong>Frequency:</strong> Bimonthly (6 issue per year)<br /><strong>ISSN (Online):</strong> <a href="https://portal.issn.org/resource/ISSN/2583-0074" target="_blank" rel="noopener">2583-0074</a><br /><strong>Publisher:</strong> Singh Publication, Lucknow, India. (Registered under the Ministry of MSME, Government of India. Registration number: “UDYAM-UP-50-0033370”)<br /><strong>Chief Editor:</strong> Dr. Jai Kumar Saroha<br /><strong>Copyright:</strong> Author<br /><strong>License:</strong> Creative Commons Attribution 4.0 International License<br /><strong>Starting Year:</strong> 2021<br /><strong>Subject:</strong> Social Science <br /><strong>Language:</strong> English<br /><strong>Publication Format:</strong> Online <br /><strong>Contact Number:</strong> +91-9555841008<br /><strong>Email Id:</strong> ssjar@singhpublication.com<br /><strong>Journal Website:</strong> <a href="https://ssjar.singhpublication.com">https://ssjar.singhpublication.com</a><br /><strong>Publisher Website:</strong> <a href="https://www.singhpublication.com/" target="_blank" rel="noopener">https://www.singhpublication.com</a><br /><strong>Address:</strong> 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.</p> Singh Publication en-US Social Science Journal for Advanced Research 2583-0074 <p>Research Articles in '<strong>Social Science Journal for Advanced Research</strong>' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License <a href="https://creativecommons.org/licenses/by/4.0/">http://creativecommons.org/licenses/by/4.0/</a>. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.</p> Body as Medium: Exploring Body Images in Urban India (A Study on Hyderabad Tattoo Culture) https://ssjar.singhpublication.com/index.php/ojs/article/view/212 <p>Body, as a medium, has been carrying multiple artefacts on its surface ever since its very existence. Despite the emergence of various forms of media that open new possibilities to decipher meanings associated to a text, body has a significant role in being an open medium to imprint messages and actively participate in conferring meanings to the world. Body is not just a matter and substance, but a medium that generates and carries messages; a vehicle to transport information. Tattooing the body to permanently deploy the messages on its surface as an act of marking identity, social status, cultural symbol is a practice since civilization. The reappearance and penetration of the historically stigmatised tattooed bodies into the mainstream from the last quarter of the 20th century reminds to recognize body as a valuable and a preferred medium to communicate a message. Considering urban spaces as super spreaders of the body modification, the phenomenal growth of the tattoo parlours in the past one and half decade in India is an area hardly explored. My paper focuses on how body in producing messages in the form of tattoos. The methodology includes focus group discussions with the tattoo artists and informal interviews with the tattoo consumers.</p> P Shiva Thrishul Tejasvi Jamjala Copyright (c) 2025 Shiva Thrishul P, Tejasvi Jamjala https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 1 6 10.5281/zenodo.14760152 Saudi Women Entrepreneurs: Progress and Obstacles https://ssjar.singhpublication.com/index.php/ojs/article/view/214 <p>Saudi Arabia is making remarkable social changes and highlighting its determination to move forward to a more prosperous future by providing opportunities for everyone to contribute to their abilities in the nation's development. Saudi women are a great asset to the nation. Over 50 percent, of the university graduates, are female, and the country is developing their talents, investing in their productive capabilities, and enabling them to strengthen their future and contribute to the growth of the society and economy. Besides this, Saudi Arabia is working hard to increase and support female entrepreneurs, by giving workshops, training programs, and financial assistance so that they can start their projects. Not only this the Saudi government has also launched a major program in collaboration with Sweden to train female entrepreneurs and innovators by creating networks and organizing interactive learning through meetings, study tours, education, and interaction with the top opinion leaders and decision-makers. Women's empowerment is one of the Major keys to the rejuvenation objectives set out in the 2030 vision and national transformation program of the country. Islamic women entrepreneurs attribute success and failure in different terms than their Western counterparts and relate a large set of obstacles and unique strategies to function well. This study pin down the conceptual background of women entrepreneurship and attributes that contribute to the success of female entrepreneurs in Saudi Arabia. The study also work forwards to recognize factors that enable female business owners to realize their entrepreneurial potential. It also suggests ways in which the government can support women in realizing their entrepreneurial potential and makes recommendations to improve the entrepreneurial situation in Saudi Arabia.</p> Hajera Fatima Khan Copyright (c) 2025 Dr. Hajera Fatima Khan https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 7 14 10.5281/zenodo.14777182 A Theoretical Review Study on Role of Government towards Skill Development in Indian Context https://ssjar.singhpublication.com/index.php/ojs/article/view/215 <p>Skills are considered the abilities to perform activities. The professional activities require specific skills set and development of such skills supports the growth momentum. Skill development is a mammoth task with minute specification. As definition Skill development is the process of learning and improving skills to be more effective in a task or role. It can include technical skills, such as programming, and soft skills, such as communication. It is essential to equip the workforce with applicable skills. India is one among the Youngest Countries, its demographic advantage, establishes it as a major economic force in the world. The Government is determined in developing the skill set of its citizen. Skill India and Start up India kind of efforts are in that direction.</p> <p>The current study is an Exploratory ad Descriptive Research attempted with the help of Secondary Sources. The authors aim to understand the significance of Skill Development and study the role of government in skill development in Indian context. The authors have also extended recommendation towards Skill Development approach. The study encapsulates the theoretical review of skill development initiatives by the government in Indian context. The study is confined to authors understanding on Skill development based on government initiatives. The inferences are Indicative in nature rather exhaustive. The study explores the evolving strategies and policies to bridge the skill gap in India's workforce. The rapid technological advancements and changing industrial demands have changed the skill development landscape.</p> Yukta Patel Rajesh Kumar Pandey Copyright (c) 2025 Yukta Patel, Dr. Rajesh Kumar Pandey https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 15 20 10.5281/zenodo.14792261 Evaluating the Effectiveness of Product Development Strategy on First National Bank Financial Performance https://ssjar.singhpublication.com/index.php/ojs/article/view/216 <p>Product development strategy is crucial for banks to remain competitive and achieve financial success. This study was aimed at evaluating the effectiveness of product development strategy on the financial performance of FNB in Lusaka. The study adopted a quantitative approach using survey questionnaires and panel analysis of financial data from 09 FNB branches in Lusaka. The results of the study revealed that the majority of respondents were middle-aged males with some experience and a first-degree education. Over 60% were aware of product development strategies, with short- and long-term financing options being key strategies. The study revealed a weak positive relationship between product development strategy and financial performance. The correlation between ROA and the predictor variables (R=0.545 was greater than 0.5) meaning there was a strong positive correlation between ROA and the predictor variables. The coefficient of the regression analysis denotes the amount of deviation in the predicted variable that is to say ROA that is explained by the predictor variables. The square of R=0.297 reveals that 29.7% of the changes in ROA was attributed to predictor variables. The Durbin-Watson test statistic was 1.158 which indicated that no correlation existed among the residuals in the model. Effective product development strategies, such as innovation and customer-centric approach, contributed to improved financial performance. The implication of this study is that, the study's findings will provide insights into the effectiveness of the e-wallet product development strategy in improving financial performance at First National Bank, inform the development of effective e-wallet product development strategies, and contribute to the existing literature on product development strategy and its effectiveness on financial performance.</p> <p>Based on the obtained results, The study recommends that FNB consider diversifying its product offerings to appeal to a broader demographic range and adopt effective product development strategies, such as innovation and customer-centric approach, to improve financial performance.</p> Esnart Kumwenda A Mulenga Copyright (c) 2025 Esnart Kumwenda, Dr. A. Mulenga https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 21 36 10.5281/zenodo.14792728 Forensic Dispute Resolution and Auditing Efficacy on Fraud Prevention in Public Agricultural Sector in Nigeria https://ssjar.singhpublication.com/index.php/ojs/article/view/217 <p>Fraud in Nigeria’s public agricultural sector poses significant threats to economic sustainability, food security, and sectoral development. This study investigates the efficacy of forensic dispute resolution and forensic auditing in preventing fraud within the sector. Using a descriptive survey design, data were collected from staff within the Department of Finance and Accounts at the Federal Ministry of Agriculture Headquarters in Abuja. A total of 384 valid responses were analyzed using the Partial Least Square Structural Equation Model (PLS-SEM). Findings reveal that forensic dispute resolution and forensic auditing significantly impact fraud prevention, with forensic dispute resolution demonstrating a stronger influence. Challenges such as weak regulatory enforcement and cash-based transactions hinder fraud detection, necessitating the adoption of digital payment systems and blockchain technology. The study recommends enhanced forensic capacity-building, inter-agency collaboration, and stringent regulatory frameworks to improve financial integrity. The findings provide empirical evidence for policymakers and regulatory agencies to develop robust fraud prevention mechanisms in Nigeria’s agricultural sector.</p> Bukar Aji Bukar Joseph Femi Adebisi Sani Bala Abdulrahman Copyright (c) 2025 Bukar Aji Bukar, Joseph Femi Adebisi, Sani Bala Abdulrahman https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 37 47 10.5281/zenodo.14799912 Effect of Internal Control Attributes Practices on Fraud Management in Nigerian Deposit Money Banks https://ssjar.singhpublication.com/index.php/ojs/article/view/218 <p>The study examines the effect of internal control attributes (control environment, monitoring and information and communication) on fraud management in Nigerian Deposit Money Banks. With increasing fraud risks and evolving fraud schemes, the role of internal control systems in safeguarding organizational assets, ensuring compliance, and improving operational efficiency is critical. The study adopts a descriptive research design, using a cross-sectional approach to examine how control environment, monitoring, and information communication practices influence fraud management. Findings indicate that monitoring activities play the most significant role in mitigating fraud risks, followed by the control environment and information and communication practices. The results highlight the importance of robust internal controls in fostering organizational resilience against fraud. It is recommended that Banks should invest in automated monitoring systems, senior management should foster a culture of transparency, ethical behavior, accountability and organizations must establish secure and efficient communication channels.</p> Muhammed Bulama Suleiman Akwuodo Salihu Aruwa Musa Adeiza Farouk Copyright (c) 2025 Muhammed Bulama, Suleiman Akwuodo Salihu Aruwa, Musa Adeiza Farouk https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 48 60 10.5281/zenodo.14800273 Technology and Creativity: A Study of Herbert Marcuse Theory of Aesthetic Liberation https://ssjar.singhpublication.com/index.php/ojs/article/view/213 <p><span style="font-weight: 400;">The following essay discusses the changing role of technology in various art forms, focusing on its impact on the artist's autonomy. As digital tools and platforms become increasingly essential to artistic creation, they present new opportunities and challenges for creative expression. The paper examines how technology has transformed traditional mediums such as painting and sculpture, giving rise to entirely new digital art, virtual reality, and AI-generated works. While technology has democratized artmaking, enabling broader participation and innovation, it also raises questions about an artist's autonomy and originality in an age of algorithmic assistance. By analyzing the theoretical perspectives of prominent thinkers – especially Herbert Marcuse – this essay aims to understand how artists navigate the balance between creative control and external specialized influence, ultimately questioning whether technology enhances or reduces an artist's autonomy. This discussion contributes to broader debates on the future of art in a rapidly changing and highly digitized world.</span></p> <p><span style="font-weight: 400;">When we examine the value of an art form in the human cognitive process, it is relevant to compare it with the scientific cognitive process. An art form involves a cognitive elaboration of facts, where an artist expresses their innermost feelings: the creative process can serve as a tool for both art and propaganda. Although propaganda potentiates social realities, its power in this aspect often depends on the artistry. If art is to enhance understanding genuinely, it must do more than assert itself as propaganda does: instead, it must secure belief through reflective understanding.</span></p> <p><span style="font-weight: 400;">In contrast to the process of scientific inquiry, a work of art is a creative expression that can enhance and illuminate day-to-day experiences. Thus, artistic cognition is a powerful medium that makes an art form more valuable than any materialistic objects of pleasure and provides a better understanding of the human experience. If a reality depicted by an art form is deeply rooted in human experience, there is a danger of a technology-driven art form which may completely alter the uniqueness of this experience. Thus, this study examines the factors that significantly contribute to the inherent part of the human creative process and those that are detrimental to it.</span></p> Mausumi Bose Copyright (c) 2025 Dr. Mausumi Bose https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 61 68 10.5281/zenodo.14824414 A Comprehensive Review of Key Competencies for Educators in Advancing Distance Learning in Higher Education https://ssjar.singhpublication.com/index.php/ojs/article/view/220 <p>This literature review investigates the essential competencies that educators must possess to improve distance learning in higher education institutions. The analysis encompasses a range of research articles, pinpointing critical skills in pedagogy, technology, design, management, and communication. The results underscore the significance of these competencies in fostering an enhanced learning experience for students in an online setting. By acquiring and refining these skills, educators can adeptly manage the shift to distance learning and promote positive outcomes for students in higher education.</p> N Roopsing Naik J Bhaskar Copyright (c) 2025 Dr. N. Roopsing Naik, J Bhaskar https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 69 75 10.5281/zenodo.14904088 Comparative Analysis of Two Influential Artists Paul Klee and Pablo Picasso: Contrasting Artistic Philosophies and Legacies https://ssjar.singhpublication.com/index.php/ojs/article/view/221 <p>This paper presents a comprehensive comparative analysis of two influential artists of the early 20th century, Paul Klee and Pablo Picasso. It explores their artistic philosophies, styles, mutual influences, themes, and legacies. While both artists significantly shaped modern art, their approaches diverged, reflecting contrasting sensibilities and artistic expressions. By examining their works in detail, this study aims to highlight the unique contributions of each artist to the art world and their lasting impact on subsequent generations.</p> <p>The early 20th century marked a transformative period in the art world, characterized by the emergence of innovative styles and philosophies that challenged traditional norms. Among the most influential figures of this era were Paul Klee and Pablo Picasso, whose works not only shaped modern art but also reflected contrasting artistic sensibilities. Klee’s whimsical approach to art often emphasized emotional depth and imagination, while Picasso’s dramatic intensity engaged with complex societal themes.</p> <p>This paper presents a comparative analysis of Klee and Picasso, exploring their artistic philosophies, styles, influences on each other, themes, and legacies. By delving into their individual contributions to modern art, we can better understand how these two artists navigated the changing landscape of their time and how their distinct perspectives continue to resonate in contemporary discussions about art.</p> Shirishkumar Prabhudas Patel Copyright (c) 2025 Prof. Shirishkumar Prabhudas Patel https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 76 78 10.5281/zenodo.14904385 Traditional Dress-Making Practices and Empowerment: A Study on Mising Tribal Women in Assam https://ssjar.singhpublication.com/index.php/ojs/article/view/219 <p>The Mising tribal women have long been associated with traditional weaving practices, which serve as both a means of preserving their cultural identity and a vital source of income. This practice significantly empowers marginalised Mising women to transform at their personal and community levels. This study is articulated by the notion of "Empowerment for Marginalised Women" through a gender perspective, focusing on how participation in traditional weaving allows financial independence and functions as a learning tool for empowerment. Data were collected from 241 participants across different categories in the Dhemaji and Lakhimpur districts of Assam, India. The study reveals that traditional dress-making practices support the socio-economic development of marginalised Mising women. Particularly, the popularity of this sector is pronounced in Upper Assam. Participants use these practices to support themselves, strengthen their families, and establish weaving as a sustainable source of income for their communities.</p> <p>Emerging dimensions of empowerment include leadership roles in Self-Help Groups, ownership of handloom industries, and involvement as shopkeepers, all of which contribute to promoting community well-being. Additionally, participants have enhanced essential skills such as negotiation, linguistic adaptability, and financial management. These skills, developed through informal and formal education, are instrumental in achieving financial independence. By challenging rigid community norms and customs, the women are transitioning to a modern social structure, thereby bridging the gap between traditional and modern economic practices. This transformation contributes to their personal and financial empowerment and fosters collective growth within their communities.</p> Indreswar Patir Bikash Deka Copyright (c) 2025 Indreswar Patir, Dr. Bikash Deka https://creativecommons.org/licenses/by/4.0 2025-01-29 2025-01-29 5 1 79 97 10.5281/zenodo.14912199