Social Science Journal for Advanced Research https://ssjar.singhpublication.com/index.php/ojs <p>Social Science Journal for Advanced Research is a bi-monthly, online, double blind peer reviewed open access international journal. This journal publish research papers from all the discipline of social science related subjects. Published papers are freely accessible online in full-text and with a permanent link to the journal's website.</p> <p><strong>JOURNAL PARTICULARS</strong></p> <p><strong>Title:</strong> Social Science Journal for Advanced Research<br /><strong>Frequency:</strong> Bimonthly (6 issue per year)<br /><strong>ISSN (Online):</strong> <a href="https://portal.issn.org/resource/ISSN/2583-0074" target="_blank" rel="noopener">2583-0074</a><br /><strong>Publisher:</strong> Singh Publication, Lucknow, India. (Registered under the Ministry of MSME, Government of India. Registration number: “UDYAM-UP-50-0033370”)<br /><strong>Chief Editor:</strong> Dr. Jai Kumar Saroha<br /><strong>Copyright:</strong> Author<br /><strong>License:</strong> Creative Commons Attribution 4.0 International License<br /><strong>Starting Year:</strong> 2021<br /><strong>Subject:</strong> Social Science <br /><strong>Language:</strong> English<br /><strong>Publication Format:</strong> Online <br /><strong>Contact Number:</strong> +91-9555841008<br /><strong>Email Id:</strong> ssjar@singhpublication.com<br /><strong>Journal Website:</strong> <a href="https://ssjar.singhpublication.com">https://ssjar.singhpublication.com</a><br /><strong>Publisher Website:</strong> <a href="https://www.singhpublication.com/" target="_blank" rel="noopener">https://www.singhpublication.com</a><br /><strong>Address:</strong> 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.</p> Singh Publication en-US Social Science Journal for Advanced Research 2583-0074 <p>Research Articles in '<strong>Social Science Journal for Advanced Research</strong>' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License <a href="https://creativecommons.org/licenses/by/4.0/">http://creativecommons.org/licenses/by/4.0/</a>. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.</p> Emotional Intelligence and Gen Z’s Insurance Choices https://ssjar.singhpublication.com/index.php/ojs/article/view/227 <p>A lack of industry engagement with this tech-savvy but emotionally complex group is evident in the case that only 28% of Gen Z have insurance. This study examines the ways in which trust-building, emotional regulation, and tailored strategies can increase insurance uptake. Using both theoretical and empirical analysis, it looks at how Gen Z's insurance mindset and emotional intelligence (EI) match up. Trust and awareness are increased by EI-focused tactics like sympathetic communication and customised financial responses. Insurers can boost adoption and promote sustained engagement by attending to Gen Z's emotional needs and digital preferences.</p> Anushka Sarkar A Dhiksha Neil Mathews Koshy Shaeril Michael Almedia Copyright (c) 2025 Anushka Sarkar, Dhiksha A, Neil Mathews Koshy, Shaeril Michael Almedia https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 1 11 10.5281/zenodo.15099294 Understanding Cultural Confusion in the Age of Globalization https://ssjar.singhpublication.com/index.php/ojs/article/view/226 <p>In an increasingly interconnected global landscape, cultural disorientation has surfaced as a significant phenomenon, particularly within societies undergoing substantial transformations in cultural norms, values, and practices. Cultural disorientation denotes the psychological and social turmoil individuals endure when confronted with disparate cultural influences. This article investigates the origins, expressions, and repercussions of cultural disorientation, drawing upon frameworks of cultural identity, migration, globalization, and generational discord. Moreover, it offers methodologies for individuals and communities to adeptly navigate these intricacies, promoting a more inclusive and adaptive paradigm for cultural engagement.</p> Subrata Sharma Copyright (c) 2025 Subrata Sharma https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 12 16 10.5281/zenodo.15099440 Indian Development Strategy: From Planning to Reforms https://ssjar.singhpublication.com/index.php/ojs/article/view/228 <p>The first four decades of development strategy in India was characterized by the heavy regulation of the economy by the government. It was believed that the private sector in the economy either did not have the resources or the capacity and will to take on the big development projects needed to initiate development in a stagnant economy in the 1950s. However, by the late 1980s it was realized that the policies were not working and like many other countries India too switched gears from a Planned economic model to a one based on the primacy of the Markets and the private sector. The government, since the 8<sup>th</sup> Five Year Plan to the 12<sup>th</sup> Five Year Plan moved from a heavy-handed economic planning to an <em>Indicative Planning</em>. The centrality of the growth process is now well established in the development literature and the policy circles. Economic growth is now considered to be the primary driver of the development process with the state playing a redefined in the economy since the 1990s. The current development strategy combines a fine balance between the state and the market.</p> Sunita Singh Manish Kumar Copyright (c) 2025 Sunita Singh, Manish Kumar https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 17 24 10.5281/zenodo.15099729 NEP 2020-Youth Employabilities and Vulnerabilities https://ssjar.singhpublication.com/index.php/ojs/article/view/229 <p>In the development of a country education, employment, growth play pivotal roles. While national growth, Gross Domestic Product (GDP), Gross Value Added (GVA) have shown noticeable progress, the rise in employment has been stagnated, leading to a condition of jobless growth. Such growth is not equitable and sustainable in long run. Therefore the primary goal for the government should be to generate employment opportunities by building a skilled workforce. This can only achieve through a sound and effective education policy that goes beyond conventional learning method. It is expected that NEP 2020 will take the responsibilities of realizing this visionary goal. This paper will focus on the condition of unemployment in India and how unemployment condition in India have evolved over time. It will also explore the policy paradigm in the education sector in pre NEP 2020 and assess their effectiveness in achieving long-standing goals. Additionally, it will analyze the factors that set NEP 2020 apart from previous policies and unveil the effectiveness and policy constraint of the new policy.</p> Siddhartha Protim Dutta Bidisha Bhattacharya Copyright (c) 2025 Siddhartha Protim Dutta, Bidisha Bhattacharya https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 25 31 10.5281/zenodo.15101328 Climate Change and Economic Growth in Nigeria: Moderating Effect of Tax Reform https://ssjar.singhpublication.com/index.php/ojs/article/view/230 <p>Climate change presents significant challenges to Nigeria's economic growth, primarily through temperature anomalies, rainfall variability and deforestation. This study examines how tax reforms can moderate these environmental impacts, ensuring economic stability and sustainability. Using multiple regression and heteroskedasticity-robust regression models, the study analyzes the relationship between climate change indicators and GDP growth. Findings reveal that rainfall variability negatively affects economic performance, while temperature anomalies and deforestation exhibit mixed effects. Tax reforms as an interacting variable moderating role, influencing how environmental factors impact economic outcomes. Interaction analyses indicate that well-structured tax policies can either amplify or mitigate environmental risks, reinforcing the need for balanced fiscal approaches. The study underscores the importance of adaptive climate policies, sustainable tax frameworks and economic diversification to enhance resilience against climate change. Informing policymakers on optimizing tax structures for sustainable development, the research contributes to the ongoing discourse on balancing economic growth and environmental responsibility. The findings also offer valuable insights for businesses and investors navigating Nigeria’s evolving economic landscape in response to climate change challenges.</p> Ibrahim Hussaini Mohammed Bukar Maina Aminu Shehu Copyright (c) 2025 Ibrahim Hussaini, Mohammed Bukar Maina, Aminu Shehu https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 32 44 10.5281/zenodo.15111265 Harnessing the Potential of Corporate Social Responsibility (CSR) Initiatives to Drive Comprehensive Rural Development in Bangalore https://ssjar.singhpublication.com/index.php/ojs/article/view/232 <p>Corporate Social Responsibility (CSR) has become a critical instrument for driving economic growth, social equity, and sustainable development, particularly in rural areas. This study investigates the role of strategic CSR initiatives in fostering long-term rural development in Bangalore, focusing on their impact on key development indicators such as income levels, education, and healthcare access. A mixed-method approach is employed, combining qualitative case studies and quantitative analyses, with tools such as regression analysis and ANOVA used to evaluate the effectiveness of CSR projects. The study's objectives are to identify the key areas of rural development influenced by CSR, assess the scalability and effectiveness of existing projects, and propose actionable recommendations for optimizing CSR frameworks to address challenges like unemployment, education disparity, and healthcare accessibility. By addressing current gaps and highlighting successful models, this research provides insights for enhancing CSR initiatives to ensure inclusive and sustainable growth in rural Bangalore.</p> S Ayyappan Micky Golani Copyright (c) 2025 S Ayyappan, Micky Golani https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 45 50 10.5281/zenodo.15123627 Ayurveda in the Digital Era: Unveiling Cultural Consumption Trends https://ssjar.singhpublication.com/index.php/ojs/article/view/233 <p>The digital era has profoundly influenced cultural perceptions, practices, and consumption patterns, particularly in traditional medicine systems like Ayurveda. This study examines the cultural evolution of Ayurvedic medicine consumption in Kerala, a globally recognized hub for Ayurveda, exploring how digital platforms have transformed its accessibility, marketing, and perception while merging local traditions with global health trends. Using an interdisciplinary approach that integrates ethnographic studies, digital analytics, and consumer behavior analysis, the research reveals a dual impact of technology: fostering the global commodification of Ayurveda while simultaneously raising concerns about the erosion of its traditional essence. The findings highlight the critical role of online health influencers, e-commerce platforms, and wellness apps in reshaping Ayurvedic practices, especially among urban and diaspora communities. Additionally, the study delves into the interaction between Kerala's socio-cultural identity, the tourism-driven commodification of Ayurveda, and the consumer narrative shaped by digitization. It emphasizes the importance of policy measures to balance cultural preservation with innovation, ensuring the authenticity and accessibility of Ayurveda in a rapidly digitalizing world. By bridging tradition and modernity, this research provides valuable insights for healthcare stakeholders, policymakers, and digital entrepreneurs.</p> S Ayyappan Mayan K Sreerudran Copyright (c) 2025 S Ayyappan, Mayan K Sreerudran https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 51 60 10.5281/zenodo.15124051 A Study on “Role of Microfinance in Transforming Rural Economies" with Reference to Bangalore Rural https://ssjar.singhpublication.com/index.php/ojs/article/view/235 <p>Microfinance has develop a vital device for fostering economic expansion in rural areas by addressing the financial needs of underserved communities. This study examines the role of microfinance in transforming rural economies, with a focus on Bangalore Rural, highlighting its impact on income generation, entrepreneurship, and women empowerment. Through small loans, savings mechanisms, and financial literacy programs, microfinance institutions (MFIs) have enabled marginalized populations to overcome barriers to economic participation. Primary data collected from structured interviews with beneficiaries and secondary analysis of MFI reports reveal significant improvements in household income, reduced reliance on informal credit sources, and increased self-employment opportunities. Women, in particular, reported enhanced financial decision-making power and confidence, showcasing the potential of microfinance in promoting gender equity. Despite its benefits, microfinance faces challenges such as high interest rates, limited repayment capacities, and restricted access in remote areas, highlighting the need for policy interventions to regulate costs, improve financial literacy, and extend service coverage. This study emphasizes the crucial role of microfinance in reducing poverty, promoting inclusive growth, and supporting sustainable livelihoods in rural economies. It offers actionable insights for policymakers, microfinance institutions (MFIs), and development practitioners seeking to harness microfinance as a catalyst for comprehensive rural transformation.</p> S Ayyappan Y Shivashankarachar Copyright (c) 2025 S Ayyappan, Shivashankarachar Y https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 61 67 10.5281/zenodo.15128828 Islamic Banking in Bangladesh: Trends and Insights https://ssjar.singhpublication.com/index.php/ojs/article/view/234 <p>Islamic banking in Bangladesh has become an essential component of the financial system, witnessing consistent growth over time and transforming the country’s financial sector through Shariah-compliant banking practices. This paper examines key trends, market performance, and the contributions of Islamic banking to economic development. This study also provides a literature review on the evolution of Islamic banking, consistent growth with customer perception and concludes with insights into challenges facing the industry. This paper also shows the contribution of Islamic banking towards financial inclusion, economic development, and poverty reduction. This study further provides valuable insights into the role of Islamic finance in Bangladesh’s economic landscape by examining the performance of Islamic banking in the country.</p> Riazul Haque Copyright (c) 2025 Md. Riazul Haque https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 68 75 10.5281/zenodo.15129179 A Study on Expectations of Livestock Buyers and Sellers with Reference to Agriculture Produce Market Committees of Satara District https://ssjar.singhpublication.com/index.php/ojs/article/view/231 <p>It is important to study livestock seller’s and buyer’s expectations about market committees because it sheds light on their requirements, worries, and opinions about how the market is run. By being aware of these expectations, market committees can better accommodate seller’s and buyer’s requirements and improve the efficiency and fairness of the market by customizing their services and rules. A more open and sustainable cattle trading environment is also promoted when seller expectations are met, since this builds mutual confidence and collaboration between sellers and market committees. The research conducted with an objective to study the expectations of livestock buyers and Sellers who participate in trading at Agriculture Produce Market Committees of Satara District. The data is collected from 341 livestock buyers and 384 livestock sellers about the facilities provided by the market committees. The structured questionnaire is prepared to collect the data. The collected data is analyzed by z-test. The results show that market committees are capable to fulfill the expectations of the livestock buyers as well as sellers.</p> Maruti Sambhaji Wagh Copyright (c) 2025 Maruti Wagh https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 76 79 10.5281/zenodo.15165422 The Role of Islamic Banking in the Rural Development of Bangladesh https://ssjar.singhpublication.com/index.php/ojs/article/view/238 <p>Islamic banking has become a key factor in the rural development of Bangladesh, providing financial services that address the needs of underserved populations in rural regions. This paper examines the role of Islamic banking in advancing rural development in Bangladesh, focusing on its potential to improve financial inclusion, boost agricultural productivity, and reduce poverty in rural regions. It also addresses the challenges Islamic banks face when trying to serve rural populations and provides recommendations for enhancing the impact of Islamic banking in fostering sustainable rural development. Through this analysis, the paper aims to demonstrate how Islamic banking can serve as a powerful tool in empowering rural communities and driving economic growth in Bangladesh. Despite challenges like limited awareness and banking infrastructure, the expansion of Islamic banking holds considerable potential for fostering sustainable rural development in Bangladesh.</p> Riazul Haque Copyright (c) 2025 Riazul Haque https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 80 86 10.5281/zenodo.15188621 Dr. B.R. Ambedkar and His Economic Reforms towards Building Modern India as a Developed Nation: Scholarly Analysis of Academic and Research Perspective with Contemporary Global Relevance https://ssjar.singhpublication.com/index.php/ojs/article/view/236 <p>Dr. B.R. Ambedkar, a pioneering economist, jurist, and social reformer, laid a foundational framework for India's economic policies post-independence. His vision extended far beyond social justice—incorporating fiscal federalism, inclusive industrial development, monetary stability, labor rights, and education-based empowerment. This paper presents a comprehensive academic analysis of Ambedkar’s economic reforms, exploring their alignment with contemporary global standards of equitable growth, sustainable development, and inclusive governance. His policies, many of which were far ahead of his time, offer valuable insights into building a socially inclusive and economically resilient nation.</p> Satish Gaikwad Copyright (c) 2025 Dr. Satish Gaikwad https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 87 111 10.5281/zenodo.15193005 Burden of Care: A Study of Caregiver Experiences in Managing End-of-Life Care for Cancer Patients with Sensory Disabilities in India https://ssjar.singhpublication.com/index.php/ojs/article/view/239 <p style="font-weight: 400;">This study explored the challenges experienced by six end-of-life caregivers of four cancer patients with sensory disabilities - two with visual impairments and two with speech and hearing impairments - in India. Purposive sampling and in-depth interviews were used to illustrate the everyday challenges caregivers encountered, the communication barriers, and the burden of making decisions. The study also attempted to explore how the caregivers, comprising wives, children, and siblings of the respective patients, maneuvered in a medical system that failed to offer a disability-sensitive healthcare milieu. The findings revealed significant emotional stress, ethical dilemmas concerning making decisions, and a serious communication gap both within residential and medical institutions. This research emphasized the urgency in addressing the distinctive needs of this population at the institutional and policy level as it was the family members, more often than not, who ensured equitable and compassionate end-of-life care for patients with disabilities.</p> Biswajit Ghosh Souvik Mondal Copyright (c) 2025 Biswajit Ghosh, Souvik Mondal https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 112 123 10.5281/zenodo.15201741 In Pursuit of ‘Constitutional Solution’: Resuscitating the Demand of Separate Statehood Movement in India’s Northeast, Tripura https://ssjar.singhpublication.com/index.php/ojs/article/view/240 <p>The rise of identity movement marks the begging of identity politics among the indigenous Tiprasa people in the late 1960s. In recent times, identity movements resurfaced again in the form of separate homeland exclusively for the tribals. This movement popularly known as Greater Tipraland Movement(GTM) emerge as a response to poly-crisis that have been unaddressed by the state agency over the years which ascended as a necessity for existential struggle among the indigenous Tiprasa peoples. Nevertheless, following the emergence of these separate statehood movements, it has been criticized as too unrealistic, and fragile demand. Through empirical research and available literature, the objective of this article endeavours to examine the resurgence of identity movement in the contemporary Tripura. It argues that unless and until existential crisis centered on land, language and identity are solved, movement like GTM are imminent.</p> Amaresh Debbarma Copyright (c) 2025 Amaresh Debbarma https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 124 133 10.5281/zenodo.15201970 From Home to Hustle “The Role of Support Networks in Women’s Entrepreneurial Journeys”- A Study with Special Reference to Bengaluru Urban https://ssjar.singhpublication.com/index.php/ojs/article/view/241 <p>This study delves into the vital role that support networks—encompassing family, community, and professional associations—play in shaping the entrepreneurial pathways of women. Utilizing a mixed-methods research design, it combines statistical analysis with qualitative insights to capture the multifaceted impact of emotional, financial, and logistical support on women-led ventures. The findings reveal that family and community backing significantly influence business growth, sustainability, and expansion, with tools like regression and ANOVA helping to map correlations between various support types and entrepreneurial outcomes. Furthermore, the study highlights systemic challenges—ranging from cultural norms to infrastructure gaps—that limit women’s access to such support. By examining businesses at different maturity levels, it identifies critical points where tailored interventions can make the most impact. Ultimately, the study offers evidence-based recommendations to policymakers, community stakeholders, and corporate leaders on building more inclusive and empowering entrepreneurial ecosystems for women.</p> S Ayyappan Saba Khan Copyright (c) 2025 S Ayappan, Saba Khan https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 134 138 10.5281/zenodo.15234599 Influence of Digital Literacy and E-Commerce on Women-Led Enterprises in Rural Bangalore https://ssjar.singhpublication.com/index.php/ojs/article/view/242 <p>This study explores how digital literacy and e-commerce platforms are transforming women-led enterprises in rural Bangalore. As technology penetrates even remote regions, digitally literate women are leveraging online marketplaces to expand their businesses beyond local boundaries. The research highlights how digital skills empower women to access wider customer bases, streamline operations, and improve financial independence. E-commerce has opened up new channels for selling handmade, agricultural, and home-based products. The study also sheds light on challenges like connectivity issues, digital skill gaps, and market competition. Despite hurdles, a clear trend of resilience and adaptability among rural women entrepreneurs is evident. Their stories illustrate the power of knowledge and connectivity in reshaping rural economies. The findings are based on both qualitative narratives and survey-based data analysis. This research emphasizes the need for inclusive digital training programs and tailored policy support.</p> S Ayyappan N Sharfunisa Copyright (c) 2025 S Ayyappan, N Sharfunisa https://creativecommons.org/licenses/by/4.0 2025-03-28 2025-03-28 5 2 139 144 10.5281/zenodo.15239614