The Influence of Digital Revolution on Gender-Specific Entrepreneurship in Tribal Communities: An Empirical Approach

Abstract

This paper investigates how digital transformation affects gender-sensitive entrepreneurship, especially among the tribes for women entrepreneurs. Amidst social media technological progression as a new entrepreneurship opportunity, tribal women are still handicapped by low education, restricted economies, traditional norms, and weak infrastructure facilities. Building on socio-technical systems theory and the resource-based view framework, this study investigates how new technologies have altered classic concepts of entrepreneurship and determines the feasibility of the tools proposed for female tribal people in areas like Northeast India and Odisha. The results show that digital media facilitate market access, lower operating expenses, and expand knowledge sharing. But challenges such as weak internet connection, cultural barrier, and lack of computer literacy skills per person have not been eliminated. Inclusion measures include investment in the digital environment, culturally competent training, and financial reward for diversity-friendly policies. To manage the structure of the problems and to encourage sustainable development in tribes, there is stress on intergovernmental, international, as well as local collaboration between government, non-governmental bodies, and private sectors. This study shows the potential of technology to empower tribal women entrepreneurs, simultaneously suggesting that the systemic approach be implemented to address challenges and scale up women’s economic opportunities.