An Article on Global Marketing Strategies in Current Era

Abstract

Marketing is an essential function at the Organisations, furthermore if it is an MNCs then product & organisational branding matters. There are several strategies that MNCs deploy in order to tackle the international market. The atmosphere differs from domestic set up, hence the strategies also require definite approach. The global marketing strategies refer to a business's overall activity plan for reaching prospective international consumers and turning them into customers of their products or services. Global marketing requires a deep understanding of different cultures, values, and consumer behaviors. The Market Oriented Organisations shall operate on the marketing strategies which revolves more around the fundamental of Product offering & Customer service. Establishing segment synergies & segment invasion in the global set up attract core competence of the MNCs.

The article on Global Marketing Strategies is a descriptive study conducted by the help of secondary data. The authors have collected best practice adopted by the selected MNCs towards Global marketing strategies. The authors aim to understand the concept of Global Marketing. The authors further aims to study the significance of Global Marketing Strategies for Multinational Corporations. The study recommends best practices pertaining to the Global Marketing Strategies adopted by leading MNCs. The study encompasses the domain of marketing strategies with special reference to global atmosphere. The inferences recorded & presented are limited to the understanding & observation of the authors. The understanding gathered from the paper shall add to the existing literature on global marketing strategies.