Influence of Digital Literacy and E-Commerce on Women-Led Enterprises in Rural Bangalore

Authors

  • S Ayyappan Professor, School of Management, CMR University, Bengaluru, Karnataka, India
  • Sharfunisa.N Ph.D Research Scholar, School of Management, CMR University, Bengaluru, Karnataka, India

DOI:

https://doi.org/10.5281/zenodo.15239614

Keywords:

digital literacy, e-commerce, women entrepreneurs, rural development, bangalore

Abstract

This study explores how digital literacy and e-commerce platforms are transforming women-led enterprises in rural Bangalore. As technology penetrates even remote regions, digitally literate women are leveraging online marketplaces to expand their businesses beyond local boundaries. The research highlights how digital skills empower women to access wider customer bases, streamline operations, and improve financial independence. E-commerce has opened up new channels for selling handmade, agricultural, and home-based products. The study also sheds light on challenges like connectivity issues, digital skill gaps, and market competition. Despite hurdles, a clear trend of resilience and adaptability among rural women entrepreneurs is evident. Their stories illustrate the power of knowledge and connectivity in reshaping rural economies. The findings are based on both qualitative narratives and survey-based data analysis. This research emphasizes the need for inclusive digital training programs and tailored policy support.

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References

S. Nambisan. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055.

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A. Jha. (2021). The digital efficacy of women micro and nano entrepreneurs across India. www.digitalsarthak.defindia.org.

K. Scott et al. (2021). Freedom within a cage: how patriarchal gender norms limit women's use of mobile phones in rural central India. BMJ Global Health, 6(Suppl. 5), e005596.

T. Ravikumar, & V. Agrawal. (2020). Impact of digital payment systems on the growth of micro small and medium enterprises. Journal of Business and Management, 22(5), 47-53.

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Published

28-03-2025

How to Cite

Ayyappan, S., & Sharfunisa, N. (2025). Influence of Digital Literacy and E-Commerce on Women-Led Enterprises in Rural Bangalore. Social Science Journal for Advanced Research, 5(2), 139–144. https://doi.org/10.5281/zenodo.15239614

Issue

Vol. 5 No. 2 (2025): March Issue

Section

Articles

ARK

https://n2t.net/ark:/62934/ssjar.v5i2.242

License

Copyright (c) 2025 S Ayyappan, N Sharfunisa

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Social Science Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.