From Home to Hustle “The Role of Support Networks in Women’s Entrepreneurial Journeys”- A Study with Special Reference to Bengaluru Urban

Authors

  • S Ayyappan Professor, School of Management, CMR University, Bengaluru, Karnataka, India
  • Saba Khan Ph.D Research Scholar, School of Management, CMR University, Bengaluru, Karnataka, India

DOI:

https://doi.org/10.5281/zenodo.15234599

Keywords:

women entrepreneurship, support system, work life balance, conflict, barriers to support

Abstract

This study delves into the vital role that support networks—encompassing family, community, and professional associations—play in shaping the entrepreneurial pathways of women. Utilizing a mixed-methods research design, it combines statistical analysis with qualitative insights to capture the multifaceted impact of emotional, financial, and logistical support on women-led ventures. The findings reveal that family and community backing significantly influence business growth, sustainability, and expansion, with tools like regression and ANOVA helping to map correlations between various support types and entrepreneurial outcomes. Furthermore, the study highlights systemic challenges—ranging from cultural norms to infrastructure gaps—that limit women’s access to such support. By examining businesses at different maturity levels, it identifies critical points where tailored interventions can make the most impact. Ultimately, the study offers evidence-based recommendations to policymakers, community stakeholders, and corporate leaders on building more inclusive and empowering entrepreneurial ecosystems for women.

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References

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Published

28-03-2025

How to Cite

Ayyappan, S., & Khan, S. (2025). From Home to Hustle “The Role of Support Networks in Women’s Entrepreneurial Journeys”- A Study with Special Reference to Bengaluru Urban. Social Science Journal for Advanced Research, 5(2), 134–138. https://doi.org/10.5281/zenodo.15234599

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