Harnessing the Potential of Corporate Social Responsibility (CSR) Initiatives to Drive Comprehensive Rural Development in Bangalore

Authors

  • S Ayyappan Professor, School of Management, CMR University, Bengaluru, Karnataka, India
  • Micky Golani Ph.D Research Scholar, School of Management, CMR University, Bengaluru, Karnataka, India

DOI:

https://doi.org/10.5281/zenodo.15123627

Keywords:

corporate social responsibility (csr), development, sustainable growth, economic equity, development indicators

Abstract

Corporate Social Responsibility (CSR) has become a critical instrument for driving economic growth, social equity, and sustainable development, particularly in rural areas. This study investigates the role of strategic CSR initiatives in fostering long-term rural development in Bangalore, focusing on their impact on key development indicators such as income levels, education, and healthcare access. A mixed-method approach is employed, combining qualitative case studies and quantitative analyses, with tools such as regression analysis and ANOVA used to evaluate the effectiveness of CSR projects. The study's objectives are to identify the key areas of rural development influenced by CSR, assess the scalability and effectiveness of existing projects, and propose actionable recommendations for optimizing CSR frameworks to address challenges like unemployment, education disparity, and healthcare accessibility. By addressing current gaps and highlighting successful models, this research provides insights for enhancing CSR initiatives to ensure inclusive and sustainable growth in rural Bangalore.

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References

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Published

28-03-2025

How to Cite

Ayyappan, S., & Golani, M. (2025). Harnessing the Potential of Corporate Social Responsibility (CSR) Initiatives to Drive Comprehensive Rural Development in Bangalore. Social Science Journal for Advanced Research, 5(2), 45–50. https://doi.org/10.5281/zenodo.15123627

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