Emotional Intelligence and Gen Z’s Insurance Choices

Authors

  • Anushka Sarkar Final Year B.Com Honours Students, Department of Commerce, Christ University, Bengaluru, Karnataka, India
  • Dhiksha A Final Year B.Com Honours Students, Department of Commerce, Christ University, Bengaluru, Karnataka, India
  • Neil Mathews Koshy Final Year B.Com Honours Students, Department of Commerce, Christ University, Bengaluru, Karnataka, India
  • Shaeril Michael Almedia Assistant Professor, Department of Commerce, Christ University, Bengaluru, Karnataka, India

DOI:

https://doi.org/10.5281/zenodo.15099294

Keywords:

generation z, emotional intelligence, insurance adoption, consumer behavior, trust-building, emotional regulation, customized engagement, digital literacy, ei-based marketing, decision-making, financial services, long-term engagement

Abstract

A lack of industry engagement with this tech-savvy but emotionally complex group is evident in the case that only 28% of Gen Z have insurance. This study examines the ways in which trust-building, emotional regulation, and tailored strategies can increase insurance uptake. Using both theoretical and empirical analysis, it looks at how Gen Z's insurance mindset and emotional intelligence (EI) match up. Trust and awareness are increased by EI-focused tactics like sympathetic communication and customised financial responses. Insurers can boost adoption and promote sustained engagement by attending to Gen Z's emotional needs and digital preferences.

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References

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Published

28-03-2025

How to Cite

Sarkar, A., Dhiksha, A., Koshy, N. M., & Almedia, S. M. (2025). Emotional Intelligence and Gen Z’s Insurance Choices. Social Science Journal for Advanced Research, 5(2), 1–11. https://doi.org/10.5281/zenodo.15099294

Issue

Vol. 5 No. 2 (2025): March Issue

Section

Articles

ARK

https://n2t.net/ark:/62934/ssjar.v5i2.227

License

Copyright (c) 2025 Anushka Sarkar, Dhiksha A, Neil Mathews Koshy, Shaeril Michael Almedia

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Social Science Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.