A Study on the Adoption of Digital Payments in Western UP from the Consumer's Perspective
DOI:
https://doi.org/10.5281/zenodo.13855639Keywords:
adoption, digital payment, consumer perspectiveAbstract
Demonetization led to a significant surge in digital payments in India. Government initiatives like Digital India, combined with the growing use of mobile phones and the internet, have contributed to the rapid expansion of digital payment adoption. This shift towards digital transactions enhances transparency, strengthening the nation's economy. Recent developments in payment systems, such as digital wallets, UPI, and BHIM apps, have further facilitated the transition to digital payments. The objective of this research is to examine the positive impact of payment system digitization. Specifically, it analyzes customer adoptionn levels of these systems.
Downloads
References
Afshan Ahmed, Ayesha Amanullah, & Madiha Hamid. (2009). Consumer perception and attitude towards credit card usage: A study of Pakistani consumers. Journal of Comparative International Management, 12(1), 47-57.
Ashish Das, & Rakhi Agarwal. (2010). Cashless payment system in India- A roadmap technical report 2010.
Bhuvaneswari, & Sivakavitha. (2017). An intellectual study on preference towards the usage of electronic wallets among urban population of chennai city. Imperial Journal of Interdisciplinary Research, 3(9).
Chandravathi. (2017). Consumer perception towards shopping through debit cards: A case study with reference to beltangady taluk in karnataka. International Journal of Marketing & Financial Management, 5(5).
Kumbhar Vijay. (2011). Factors affecting on customers’ satisfaction: An empirical investigation of atm service. International Journal of Business Economics and Management Research, 2(3).
Bansal. N. K. (2006). Plastic card currency — A convenient mode of payment. The Indian Banker.
Chakravarti, Sujit. (2003). Theory of credit card networks — A survey of the literature. Review of Network Economics.
Das, A. & Agarwal, R. (2018). Cashless payment system in India- A roadmap. Available at: http://dspace.library.iitb.ac.in/jspui/handle/10054/1732. [Accessed 4 May 2018].
Lakshmi Narayana, Sri Hari & Paramashivaiah. (2013). A study on customer satisfaction towards online banking services with reference to bangalore city. Acme Intellects International Journal of Research in Management, 2(2).
Maheswari, & Palaneeswari. (2017). A study on customer satisfaction towards credit cards with special reference to private sector banks in sivakasi. International Journal of Advance Research, 5(6).
Meenakshi. (2017). An exploration on cashless society imperatives and perception of people regarding the concept of cashless society in India. International Journal of Science and Research, 6(2).
Priyanka Garg, Priya Singh, & Saloni Kalra. (2014). Customer’s perception towards plastic money (Credit/Debit cards) in India. Amity Business Review, 15.
Vuong Duc Hoang Quan, & Trinh Hoang Nam. (2017). Perceived risk and the intention to use credit cards. International Research Journal of Finance and Economics.
Dube, Vijaye. (2005). Credit card frauds — Prevention is better than cure. IBA Bulletin.
Evans, David S., & Richard, L. Schmalense. (1999). Paying with plastic — The digital revolution in buying and borrowing. Cambridge: The MIT Press.
Feinburg, R. A. (1986). Credit cards as spending facilitating stimuli: A conditioning interpretation. Journal of Consumer Research, 13(3), 348-355.
Goyal, Anitha. (2004). Role of supplementary services in the purchase of credit card services in India. Asia-Pacific Journal of Marketing and Logistics, 16(4).
Gupta. Promod. (2004). The future of plastic money. Professional Banker, 55-57.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Prof. Yudhvir Singh, Babita Rani Tyagi
This work is licensed under a Creative Commons Attribution 4.0 International License.
