An Analytical Study on Factors Influencing Organic Food Consumption in Erode District

Abstract

The consumption of organic food products in Erode district is influenced by various factors, including the availability of products and the presence of shops that offer a wide range of organic options. Consumers value the originality and authenticity of organic food products, seeking assurance of their organic certification. Health improvement is a significant motivator, as many consumers report better health outcomes after switching to organic foods. The variety of products available in organic stores, combined with a pleasant shopping atmosphere and excellent customer service, enhances the overall consumer experience. Effective product advertisements also play a role in increasing awareness and promoting organic choices. The nutritional and hygienic value of organic products, along with their freshness and superior taste, further attract consumers. Additionally, the packaging, quality, and price of organic food products are critical in shaping purchasing decisions. While consumers are willing to pay a premium for quality, they also seek value for money, balancing cost with perceived benefits in terms of health and overall well-being. The present study uses factor analysis to assess the same in Erode district.