Shifting Trends in Cold Drink Preferences among College Going Consumers in Prayagraj during Summers

Abstract

This study investigates the cold drink preferences among consumers in Prayagraj during the summer season. Data was collected through a survey of 64 respondents, examining their preferences for carbonated versus non-carbonated drinks and their specific favorite types of cold beverages. The findings reveal a notable inclination towards non-carbonated drinks, particularly juice, while carbonated drinks also maintain significant popularity. This paper explores these preferences and discusses the implications for businesses and marketers in the beverage industry.