Shifting Trends in Cold Drink Preferences among College Going Consumers in Prayagraj during Summers
DOI:
https://doi.org/10.5281/zenodo.12778544Keywords:
cold drink, consumers, prayagraj, carbonatedAbstract
This study investigates the cold drink preferences among consumers in Prayagraj during the summer season. Data was collected through a survey of 64 respondents, examining their preferences for carbonated versus non-carbonated drinks and their specific favorite types of cold beverages. The findings reveal a notable inclination towards non-carbonated drinks, particularly juice, while carbonated drinks also maintain significant popularity. This paper explores these preferences and discusses the implications for businesses and marketers in the beverage industry.
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References
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Copyright (c) 2024 Dr. Saumya Bahadur
This work is licensed under a Creative Commons Attribution 4.0 International License.
