Eco-Conscious Consumerism: An Analysis of Green Marketing Trends in Coimbatore District

Abstract

The industrial revolution precipitates swift urbanization, which heightens customers' demands for items. On one hand, the progress of emerging technologies has led to increased consumer demands for meeting their basic needs. On the other hand, the manufacturing process of these products has caused environmental degradation, resulting in pollution of rivers and water, global warming, and the depletion of non-renewable energy sources. As the environment deteriorates, it becomes a topic of great worry. Marketers are grappling with the challenge of comprehending consumer wants while adhering to environmental regulations and maintaining their profits. The company provides environmentally-friendly marketing materials, taking into account the clients' purchasing behavior and environmental strategies. The purpose of this is to keep customers informed about the availability of environmentally friendly items in the market, as well as the repercussions and impact of these products on the environment. This information can then be used by customers to make informed decisions before purchasing any products. Consumers would benefit from becoming aware of environmentally-friendly marketing items. This study aims to evaluate customer purchase behavior towards environmentally friendly products in the Coimbatore district.