Consumer Preferences in Online Food Delivery Systems: An Analytical Study with a Focus on Coimbatore District

Authors

  • Dr. S.Ayyappan Professor, School of Management, CMR University, HRBR Campus, Bangalore, India
  • Dr. N.Subbu Krishna Sastry Faculty of Management, CMR University, HRBR Campus, Bangalore, India
  • Mohankumar T Borkar. Assistant Professor, School of Management, CMR University, HRBR Campus, Bangalore, India
  • Sandhya Antony.M. Assistant Professor, School of Management, CMR University, (Satellite Campus OMBR Layout), Bangalore, India
  • Prof. Sharfunisa.N Assistant Professor, School of Management, CMR University, (Satellite Campus OMBR Layout), Bangalore, India
  • Syed Akbar Hussain Teaching Associate, School of Management, CMR University, India

DOI:

https://doi.org/10.5281/zenodo.11381763

Keywords:

preferences, online food delivery, competitive market, coimbatore district

Abstract

The online food delivery services in India have experienced a notable shift in tastes in recent years, reflecting the changing culinary scene and consumer behaviors in the country. Due to the growing popularity of smartphones and the rapid rate of urbanization, Indians are increasingly using digital platforms to fulfill their culinary desires. This transition has resulted in an abundance of options for consumers, each providing distinctive characteristics, varied culinary styles, and effortless user interactions. Convenience, affordability, variety, and reliability are important elements that influence user preferences in the dynamic and competitive online meal delivery business in India.  This study evaluates the client preferences about online food delivery systems, specifically focusing on the Coimbatore district.

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References

Jaiswal, A. (2016). Contribution of online food delivery system on the growth of restaurant industry in India. Global Economy: Opportunities & Challenges, pp. 159-164.

Parashar, N., & Ghadiyali, S. (2017). A study on customers' attitude and perception towards digital food application services, 1-7.

Trivedi, S. (2018). Consumer perception about online sales of food in Indian consumer market. Proceedings of Academics World 99th International Conference, Paris, France, pp. 27-29.

Sing, P., & Kaur, R. (2018). Adoption and satisfaction level of customers towards online fast food ordering. International Conference on Science, Technology and Management, pp. 160-165.

Roopa, KV., & Kumar, S. (2020). “Restaurants in pocket”: Digitalization and food ordering in Bangalore. International Journal of Recent Technology and Engineering, 8(6), 4409-4414.

Abraham, A. (2021). A study on the effectiveness of online food applications on registered restaurants. International Journal of Creative Research Thoughts, 9(1), 4694-4700.

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Published

29-05-2023

How to Cite

Ayyappan, S., Krishna Sastry, N., Mohankumar T Borkar., Sandhya Antony.M., Sharfunisa, N., & Syed Akbar Hussain. (2023). Consumer Preferences in Online Food Delivery Systems: An Analytical Study with a Focus on Coimbatore District. Social Science Journal for Advanced Research, 4(3), 44–47. https://doi.org/10.5281/zenodo.11381763

Issue

Vol. 4 No. 3 (2024): May Issue

Section

Articles

License

Copyright (c) 2024 Dr. S.Ayyappan, Dr. N.Subbu Krishna, Mohankumar T, Sandhya Antony.M., Prof. Sharfunisa.N, Syed Akbar Hussain

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.