Optimization of Digital-Based MSME E-Commerce: Challenges and Opportunities in the New Normal Era of the Covid-19 Pandemic
DOI:
https://doi.org/10.54741/ssjar.1.3.1Keywords:
e-commerce, msme products, digital business, literacy, innovation, covid-19Abstract
The impact caused by the Covid-19 Pandemic on Micro and Small and Medium Enterprises (MSMEs) was so severe and fatal that not a few went out of business. The heavy burden is borne by MSME actors due to social restrictions imposed by the government, the declining purchasing power of the people, a product that continues to decline until capital runs out. Plus inadequate knowledge in carrying out marketing strategies and product innovations are the main trigger for the lack of enthusiasm for MSME actors as well as bankruptcy. MSME digitalization-based e-commerce is an opportunity and the right solution in dealing with the obstacles caused by the impact of Covid-19, as well as a challenge for MSME actors to design old ways in new ways through digital business.
Downloads
References
Adomako, S., Amankwah-Amoah, J., Tarba, S. Y., & Khan, Z. (2021). Perceived corruption, business process digitization, and SMEs’ degree of internationalization in sub-Saharan Africa. Journal of Business Research, 123, 196-207. Available at: https://doi.org/10.1016/j.jbusres.2020.09.065.
Alraja, M. N., Hussein, M. A., & Ahmed, H. M. S. (2021). What affects the digitalization process in developing economies? A piece of evidence from the SMEs sector in Oman. Bulletin of Electrical Engineering and Informatics, 10(1), 441-448. Available at: https://doi.org/10.11591/eei.v10i1.2033.
Awe, Y. N., & Ertemel, V. A. (2021). Enhancement of micro small businesses in the gambia through digitalization: Investigating youth entrepreneurs perception, use and inhibitor of e-commerce technology. Working Paper Series, 2(3), 25-42.
Aziz, A. (2021). Promising business opportunities in the industrial age 4.0 and the society era 5.0 in the new-normal period of the covid-19 pandemic (preprint). DOI: 10.32474/SJPBS.2021.05.000216.
Abdul Aziz, A. Z., & Laeliyah, L. (2020). E–Commerce perilaku gaya hidup konsumtif mahasiswa muslim survey pada mahasiswa IAIN syekh nurjati cirebon. [Google Scholar].
Costa, J., & Castro, R. (2021). SMEs must go online—E-commerce as an escape hatch for resilience and survivability. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3043-3062. Available at: https://doi.org/10.3390/jtaer16070166.
Dethine, B., Enjolras, M., & Monticolo, D. (2020). Digitalization and SMEs’ export management: impacts on resources and capabilities. Technology Innovation Management Review, 10(4).
Effendi, M. I., Sugandini, D., & Istanto, Y. (2020). Social media adoption in SMEs impacted by COVID-19: The TOE model. The Journal of Asian Finance, Economics, and Business, 7(11), 915-925. Available at: https://doi.org/10.13106/jafeb.2020.vol7.no11.915.
Eusebio, D. M., Patrizia, D., & Francesco, S. (2021). The digitization of the SMEs during the Pandemic. International Journal of Business Management & Economic Research, 12(2).
Gavrila, S. G., & de Lucas Ancillo, A. (2021). Spanish SMEs’ digitalization enablers: E-receipt applications to the offline retail market. Technological Forecasting and Social Change, 162, 120381. Available at: https://doi.org/10.1016/j.techfore.2020.120381.
García-García, M., Carrillo-Durán, M. V., & Maia, J. (2021). The maturity of corporate websites as a digital communication channel in portuguese SMEs’ process of adopting e-commerce. Sustainability, 13(21), 11972. Available at: https://doi.org/10.3390/su132111972.
Han, L., Boniface, E. R., Han, L. Y., Albright, J., Doty, N., & Darney, B. G. (2020). The abortion web ecosystem: Cross-sectional analysis of trustworthiness and bias. Journal of Medical Internet Research, 22(10), e20619. DOI: 10.2196/20619.
Hånell, S. M., Nordman, E. R., Tolstoy, D., & Özbek, N. (2019). “It's a new game out there”: e-commerce in internationalising retail SMEs. International Marketing Review. Available at: https://doi.org/10.1108/IMR-03-2018-0107.
Hasan, A., & Mardhani, M. (2021, March). An overview of e-commerce adoption in Indonesian SMEs. In Journal of Physics: Conference Series, 1811(1), 012104. IOP Publishing.
Hussain, A., Shahzad, A., & Hassan, R. (2020). Organizational and environmental factors with the mediating role of e-commerce and SME performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 196. Available at: https://doi.org/10.3390/joitmc6040196.
Hussain, A., Shahzad, A., Hassan, R., & Doski, S. A. (2021). COVID-19 impact on B2B e-commerce: A multi-group analysis of sports and surgical SME's. Pakistan Journal of Commerce and Social Sciences (PJCSS), 15(1), 166-195.
Kääriäinen, J., Pussinen, P., Saari, L., Kuusisto, O., Saarela, M., & Hänninen, K. (2021). Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization. International Journal of Information Systems and Project Management, 8(4), 24-43.
Khai, K. G., Onn, Y. W., Zulkifli, R. B., Kandasamy, S., & Ahmad, A. B. (2020). The necessity to digitalize SMEs business model during the covid-19 pandemic period to remain sustainable in Malaysia. Korea, 99, 47-7.
Lee, Y. Y., & Falahat, M. (2019). The impact of digitalization and resources on gaining competitive advantage in international markets: Mediating role of marketing, innovation and learning capabilities. Technology Innovation Management Review, 9(11).
Leu, J. F., & Masri, R. (2019). The dilemma of SMEs in business digitization: A conceptual analysis of retail SMEs in Malaysia. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 10, 925-936. DOI: 10.14456/ITJEMAST.2019.88.
Lukonga, I., & Joshi, B. (2020). Harnessing digital technologies to promote SMEs in the MENAP region. IMF Working Papers, 2020(135). Available at: https://doi.org/10.5089/9781513550770.001.
Louw, C., & Nieuwenhuizen, C. (2020). Digitalization strategies for SMEs: A cost vs. skill approach for website development. African Journal of Science, Technology, Innovation and Development, 12(2), 195-202.
Marcysiak, A., & Pleskacz, Ż. (2021). Determinants of digitization in SMEs. Entrepreneurship and Sustainability Issues, 9(1), 300.
Ma’rifah, A. N., & Rohmah, U. (2019). The development of SME in the digital era in the national economy. In: Prosiding Seminar Nasional Fakultas Ekonomi Untidar.
Meier, A. (2021). Systematic review of the literature on SME digitalization: Multi-sided pressure on existing SMEs. Digitalization, 257-276. DOI: 10.1007/978-3-030-69380-0_14.
Norris, L. (2020). The spatial implications of rural business digitalization: case studies from Wales. Regional Studies, Regional Science, 7(1), 499-510. Available at: https://doi.org/10.1080/21681376.2020.1841674.
Priambodo, I. T., Sasmoko, S., Abdinagoro, S. B., & Bandur, A. (2021). E-Commerce readiness of creative industry during the COVID-19 pandemic in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 865-873. Available at: https://doi.org/10.13106/jafeb.2021.vol8.no3.0865.
Putri, A. R. T., Priyandari, Y., & Liquiddanu, E. (2019, Aug). Design of e-commerce competency Improvement program for batik SMEs in Surakarta. In: IOP Conference Series: Materials Science and Engineering, 598(1), 012067. IOP Publishing. DOI: 10.5267/j.dsl.2021.1.002.
Okfalisa, O., Anggraini, W., Nawanir, G., Saktioto, S., & Wong, K. (2021). Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system. Decision Science Letters, 10(3), 425-442.
Rasheed, R., Siddiqui, S. H., Mahmood, I., & Khan, S. N. (2019). Financial inclusion for SMEs: Role of digital micro-financial services. Review of Economics and Development Studies, 5(3), 571-580. Available at: https://doi.org/10.26710/reads.v5i3.686.
Rivza, B., Kruzmetra, M., Gudele, I., & Foris, D. (2019). Digitalization is an essential growth factor contributing to SME development (experience of Latvia and Romania). Available at: https://doi.org/10.15159/ar.19.030.
Rudd, B. N., & Beidas, R. S. (2020). Digital mental health: the answer to the global mental health crisis?. Jamir Mental Health, 7(6), e18472. doi:10.2196/18472.
Saleh, M. A. K., & Manjunath, K. R. (2020). Moving towards digitalization in small and medium enterprises in the least developed countries, Review of the case of Yemen. International Journal for Modern Trends in Science and Technology, 6(8), 233-239. [Google Scholar]
Shettima, M., & Sharma, N. (2020). Impact of Digitalization on small and medium enterprises in Nigeria. [Google Scholar]
Tolstoy, D., Nordman, E. R., Hånell, S. M., & Özbek, N. (2021). The development of international e-commerce in retail SMEs: An effectuation perspective. Journal of World Business, 56(3), 101165. Available at: https://doi.org/10.1016/j.jwb.2020.101165.
Tong, A., & Gong, R. (2020). The impact of COVID-19 on SME digitalisation in Malaysia. The London School of Economics and Political Science.
Thrassou, A., Uzunboylu, N., Vrontis, D., & Christofi, M. (2020). Digitalization of SMEs: A review of opportunities and challenges. The Changing Role of SMEs in Global Business, 179-200. DOI: 10.1007/978-3-030-45835-5_9.
Witek-Hajduk, M. K., Grudecka, A. M., & Napiórkowska, A. (2021). E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs. Journal of Fashion Marketing and Management: An International Journal. Available at: https://doi.org/10.1108/JFMM-10-2020-0225.
Yi, V. Z. (2020). The struggle of Malaysian SMEs during the COVID-19 pandemic. Policy Brief. KSI Strategic Institute for the Asia Pacific.
Yusoff, M. N. H. B., Zainol, F. A., Ridzuan, R. H., Ismail, M., & Afthanorhan, A. (2021). Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1827-1843. Available at: https://doi.org/10.3390/jtaer16050102
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Wanti Ernawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
