Study on Advertising Agency and Tourism Industry in Nepal

Abstract

Advertising forms an image in the minds of targeted tourists and persuades them to visit various locations in Nepal. Advertising agencies must create various promotional advertisements for Nepali tourism. Nepal has a thriving tourism industry and is working to develop it through various programs. The large presence of advertising agencies will aid in the retention of quality human resources in this industry, which will aid in the creation of an image of tourism in Nepal. The tourist sector and destination advertising are critical for the promotion of the tourist sector in Nepal. Though a large percentage of tourists visit Nepal on the advice of friends and family, there is a fortunate opportunity to improve the tourism sector by developing an efficient advertising policy for tourist areas.