Study on Advertising Agency and Tourism Industry in Nepal

Authors

  • Satendra Kumar Bhatt Research Scholar, Department of Tourism, Dev Bhoomi Uttarakhand University, Dehradun, India

DOI:

https://doi.org/10.54741/ssjar.3.5.3

Keywords:

tourism, jobs, industries, advertising agencies, areas

Abstract

Advertising forms an image in the minds of targeted tourists and persuades them to visit various locations in Nepal. Advertising agencies must create various promotional advertisements for Nepali tourism. Nepal has a thriving tourism industry and is working to develop it through various programs. The large presence of advertising agencies will aid in the retention of quality human resources in this industry, which will aid in the creation of an image of tourism in Nepal. The tourist sector and destination advertising are critical for the promotion of the tourist sector in Nepal. Though a large percentage of tourists visit Nepal on the advice of friends and family, there is a fortunate opportunity to improve the tourism sector by developing an efficient advertising policy for tourist areas.

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References

Bendixen, M. T. (1993). Advertising Effects and Effectiveness. European Journal of Marketing, 27(10), 19-32.

Bhote, G. R. (2018). Perceptions of Tourism Stakeholders towards Tourism Industry in Nepal. Journal of Business and Social Sciences Research, 1(1), 129. https://doi.org/10.3126/jbssr.v1i1.20953.

Central Bureau of Statistics (CBS) (2015). Nepal Advertising Agency Survey 2014/15Report. Kathmandu: Author.

Bhote, G. R. (2018). Perceptions of tourism stakeholders towards tourism industry in Nepal. Journal of Business and Social Sciences Research, 1(1), 129. https://doi.org/10.3126/jbssr.v1i1.20953.

Krishna Subedi, B. (2018). Prospects of tourism in Nepalese economy. International Journal of Advance Research. Retrieved from www.IJARIIT.com

http://businessmanagementsystems.blogspot.com/2010/12/prospects-of-tourism-industry-in-nepal.html

Kumar Upadhayaya, P., Müller-Böker, U., & Sharma, S. R. (2011). Tourism amidst armed conflict: Consequences, copings, and creativity for peace-building through tourism in Nepal. The Journal of Tourism and Peace Research, 1(2), 22–40.

The United Nations Conference on Trade and Development (UNCTAD) (2011). National Services Policy Review of Nepal. UN: New York.

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Published

26-09-2023

How to Cite

Satendra Kumar Bhatt. (2023). Study on Advertising Agency and Tourism Industry in Nepal. Social Science Journal for Advanced Research, 3(5), 18–22. https://doi.org/10.54741/ssjar.3.5.3

Issue

Vol. 3 No. 5 (2023): September Issue

Section

Articles

License

Copyright (c) 2023 Satendra Kumar Bhatt

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.