Effect of Social Media Influencers on Buying Behavior of Consumers and Impact on their Decision
DOI:
https://doi.org/10.54741/ssjar.3.3.6Keywords:
media, influencer, consumer, decision, purchaseAbstract
Most of the companies nowadays focus on what the customer wants, and overt advertising has given way to more subtle forms. The term "influencer" refers to a broad category of non-decision makers who can sway consumers' opinions. Knowledge, experience, and widespread recognition are just a few of the reasons why they've been so successful and effect consumer purchase behavior. They have a dedicated fan base because of their status as leaders in their field on social media. 80consumers in Haryana will be surveyed by non-probability sampling for this study. Across the board, the examined studies show that social influence is significant when it comes to using social media. Understanding social impact systems, choosing the right metrics, collecting the right data, and testing the effect opportunities in online social media are all crucial for businesses.
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Copyright (c) 2023 Savita, Dr. Ishwar Mittal
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