Framing and Agenda Setting: Media Effects on Gun Violence in the U.S.

Authors

  • Dr. Neeraj Chaudhary Assistant Professor, Institute of Business Studies Chaudhary Charan Singh University, Meerut, India

DOI:

https://doi.org/10.54741/ssjar.3.3.4

Keywords:

media, framing, gun control, audience, social levels

Abstract

This paper uses agenda setting and framing theories to explain how media influences audience perceptions of gun control, public opinion and behavior. Using the hypothesis of agenda theory, this paper explains how agenda setting raises issue salience among audience and its impact on behaviors at personal and social levels. Drawing from McCombs and Guo’s (2014) idea of second level or attribute agenda setting, the author highlight the potential effects that can be seen if the media covers specific attributes of an issue.

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References

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McCombs, M. E., & Guo, L. (2014). Agenda‐setting influence of the media in the public sphere. In R. S. Fortner & P. M. Fackler (Eds.), the handbook of media and mass communication theory (pp. 251-268). Malden, MA: John Wiley & amp; Sons.

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Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda setting, and priming: The evolution of three media effects models. Journal of Communication, 57(1), 9–20.

Scheufele, D. A., & Iyengar, S. (in press). The state of framing research: A call for new directions. In K. Kenski & K. H. Jamieson (Eds.), The Oxford handbook of political communication theories. New York, NY: Oxford University Press.

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Published

23-05-2023

How to Cite

Dr. Neeraj Chaudhary. (2023). Framing and Agenda Setting: Media Effects on Gun Violence in the U.S. Social Science Journal for Advanced Research, 3(3), 20–22. https://doi.org/10.54741/ssjar.3.3.4

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Section

Articles