Framing and agenda setting: media effects on gun violence in the US
N Chaudhary - Social science journal for advanced …, 2023 - ssjar.singhpublication.com
N Chaudhary
Social science journal for advanced research, 2023•ssjar.singhpublication.comThis paper uses agenda setting and framing theories to explain how media influences
audience perceptions of gun control, public opinion and behavior. Using the hypothesis of
agenda theory, this paper explains how agenda setting raises issue salience among
audience and its impact on behaviors at personal and social levels. Drawing from McCombs
and Guo's (2014) idea of second level or attribute agenda setting, the author highlight the
potential effects that can be seen if the media covers specific attributes of an issue.
audience perceptions of gun control, public opinion and behavior. Using the hypothesis of
agenda theory, this paper explains how agenda setting raises issue salience among
audience and its impact on behaviors at personal and social levels. Drawing from McCombs
and Guo's (2014) idea of second level or attribute agenda setting, the author highlight the
potential effects that can be seen if the media covers specific attributes of an issue.
Abstract
This paper uses agenda setting and framing theories to explain how media influences audience perceptions of gun control, public opinion and behavior. Using the hypothesis of agenda theory, this paper explains how agenda setting raises issue salience among audience and its impact on behaviors at personal and social levels. Drawing from McCombs and Guo’s (2014) idea of second level or attribute agenda setting, the author highlight the potential effects that can be seen if the media covers specific attributes of an issue.
ssjar.singhpublication.com
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