This paper examines the role of visual media in promoting selected literary works in the postmodern world. With the rise of social media and other digital platforms, visual media has become an essential tool for authors, publishers, and book marketers to reach out to their target audience and generate interest in their literary works. The paper analyzes the practical examples of the use of visual media in promoting literary works, such as book trailers and social media platforms. Additionally, the paper discusses potential drawbacks to the use of visual media in promoting literary works, including oversimplification of the content of a book and creating unrealistic expectations among readers. Over time and with advancements in technology, the concept of literacy has evolved from a focus on individual reading and writing abilities to a broader emphasis on social transformation. Through a critical analysis of the use of visual media in promoting literary works, this paper offers insights into the complex and multifaceted role of visual media in promoting the literary works in the postmodern world.