The media, which shows what society is like and how it runs, reflects our society. Media, whether printed, electronic, or on the web, is the sole means of keeping people informed. In addition, it entertains, educates, and informs the audience about current events. The media currently has a monopoly on our society's voice. A variety of media outlets have beautifully sparked the opinions of our youth and other parts of society. The purpose of the research is to look into the media's role and effectiveness throughout the demonetization process. The study's main objectives are to investigate the media's involvement in informing the public about the demonetization process and its implications. The research will help researchers better understand the function of the media in disseminating information about major issues and how people learn about current events. A poll of 300 people was conducted in Agra Eldeco neighborhood and South City. The researchers created a data collection interview strategy that considered the role and kind of media in boosting public awareness. The convenience sampling approach was employed in the research. Throughout the demonetization phase, the study focuses on media consumption trends and behaviour.