During the global COVID-19 pandemic, the hospitality sector faced substantial disruptions, prompting a quantitative exploration of its effects on Lusaka's SMEs in this study. Analyzing data from 379 SMEs with STATA version 14 revealed significant consequences, including reduced demand, revenue loss, and challenges in adapting to safety protocols. The study highlighted a considerable threat to SME viability, leading to considerations of downsizing. Coping strategies, such as seeking government support and fostering collaborative relationships, were crucial in addressing financial, marketing, organizational, and employee-centric challenges. Aligning with global trends, tailored coping strategies proved vital. Recommendations include flexible business models, digital adoption, and prioritizing employee well-being for recovery and long-term sustainability. Future research should encompass a longitudinal study assessing sustained effects, recovery strategy evaluations, post-pandemic consumer behaviour exploration, and cross-regional comparisons for comprehensive insights.