Optimization of digital-based MSME e-commerce: challenges and opportunities in the new normal era of the COVID-19 pandemic
W Ernawati - Social Science Journal for Advanced Research, 2021 - papers.ssrn.com
The impact caused by the COVID-19 Pandemic on Micro and Small and Medium Enterprises
(MSMEs) was so severe and fatal that not a few went out of business. The heavy burden is
borne by MSME actors due to social restrictions imposed by the government, the declining
purchasing power of the people, a product that continues to decline until capital runs out.
Plus inadequate knowledge in carrying out marketing strategies and product innovations are
the main trigger for the lack of enthusiasm for MSME actors as well as bankruptcy. MSME …
(MSMEs) was so severe and fatal that not a few went out of business. The heavy burden is
borne by MSME actors due to social restrictions imposed by the government, the declining
purchasing power of the people, a product that continues to decline until capital runs out.
Plus inadequate knowledge in carrying out marketing strategies and product innovations are
the main trigger for the lack of enthusiasm for MSME actors as well as bankruptcy. MSME …
Optimization of Digital-Based MSME E-Commerce: Challenges and Opportunities in the New Normal Era of the COVID-19 Pandemic (preprint)
W Ernawati - 2021 - pesquisa.bvsalud.org
The impact caused by the COVID-19 Pandemic on Micro and Small and Medium Enterprises
(MSMEs) was so severe and fatal that not a few went out of business. The heavy burden is
borne by MSME actors due to social restrictions imposed by the government, the declining
purchasing power of the people, a product that continues to decline until capital runs out.
Plus inadequate knowledge in carrying out marketing strategies and product innovations are
the main trigger for the lack of enthusiasm for MSME actors as well as bankruptcy. MSME …
(MSMEs) was so severe and fatal that not a few went out of business. The heavy burden is
borne by MSME actors due to social restrictions imposed by the government, the declining
purchasing power of the people, a product that continues to decline until capital runs out.
Plus inadequate knowledge in carrying out marketing strategies and product innovations are
the main trigger for the lack of enthusiasm for MSME actors as well as bankruptcy. MSME …
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